Senior Designer, TV Creative Marketing

Sony Pictures Television Studios (SPTS) is seeking a highly skilled and execution-oriented Senior Designer to support the studio’s growing franchise, creative marketing, and promotional design needs across scripted television properties. Reporting to the Director, Design, this role is designed for a modern entertainment graphic designer with strong conceptual instincts, elevated taste level, and deep expertise creating campaign and franchise creative assets across social, digital, promotional, experiential, and partner-facing platforms.

About the role

This is a highly hands-on role for a designer who can move quickly between creative problem-solving and high-level execution while maintaining strong visual consistency across campaigns and franchise initiatives. The ideal candidate has experience operating in fast-paced entertainment or agency environments and understands how to create compelling visual work that supports premium television brands, audience engagement, and franchise growth. This role is not focused on long-form sales presentations or external style guide development, but rather on creating high-volume, high-quality entertainment marketing and franchise creative across multiple touchpoints.

Responsibilities

• Concept and execute entertainment marketing creative across:
  • Social graphics and static social campaigns
  • AV graphic packages and motion-based social assets
  • Franchise logos and title treatments
  • Style guides and toolkits
  • Promotional merchandise concepts
  • Licensing and retail support graphics
  • Event graphics and environmental branding
  • Billboard and out-of-home adaptations
  • Streaming and platform promotional assets
  • Digital marketing assets
  • Internal creative presentations and franchise materials
  • Key art adaptations and campaign extensions
• Create visually compelling graphic systems that support franchise identity, campaign consistency, and audience engagement
• Design promotional and franchise creative that captures the tone, world, emotion, and visual identity of a series
• Execute high-volume creative across multiple formats, aspect ratios, orientations, and platform specifications while maintaining strong design standards
• Collaborate closely with creative leadership, franchise management, social teams, AV teams, production, and marketing stakeholders to bring campaigns and franchise initiatives to life
• Work directly with creative leadership and stakeholders to interpret strategic direction into polished visual execution
• Provide design support and direction to freelancers, vendors, illustrators, retouchers, and external production partners as needed
• Manage and prepare final assets for delivery across print, digital, social, experiential, and AV workflows
• Organize project files, maintain asset consistency, and ensure deliverables are technically accurate and production-ready
• Stay current on entertainment marketing trends, platform-native creative behaviors, design aesthetics, typography, fan culture, and evolving social formats

Requirements

• 5-7 years of professional entertainment design experience within streaming, television, studios, agencies, or related creative environments
• Strong portfolio demonstrating expertise in:
  • Entertainment key art systems
  • Social campaign graphics
  • Logo design and title treatments
  • Event/promotional graphics
  • Billboard and digital campaign creative
  • AV graphic packages
  • Merchandise/promotional design
  • Franchise/IP marketing creative
• Expert-level graphic design and artwork execution skills with deep understanding of:
  • Typography
  • Composition
  • Layout
  • Color theory
  • Retouching
  • Image compositing
  • Visual storytelling
• Strong understanding of entertainment marketing and how creative assets translate across social, streaming, franchise, licensing, promotional, and experiential ecosystems
• Ability to generate multiple creative options quickly while maintaining a high level of polish and attention to detail
• Ability to work independently and drive projects from concept through final execution with minimal oversight
• Strong communication, collaboration, organization, and creative problem-solving skills
• Ability to manage multiple simultaneous projects, timelines, priorities, and revisions in a fast-paced environment
• Excellent production and asset preparation skills across digital, print, social, experiential, and AV formats
• Expert working knowledge of Adobe Creative Suite, PowerPoint, Keynote
• Strong understanding of social-first creative formats and platform-native design execution
• Speed, agility, adaptability, and creative range are essential

Preferred Qualifications

• Entertainment agency experience strongly preferred
• Streaming campaign experience preferred
• Experience supporting franchise/IP-driven entertainment campaigns
• Familiarity with motion graphics, social video graphics, and AV finishing workflows preferred
• Experience designing promotional merchandise, event graphics, environmental graphics, or experiential creative preferred
• Passion for television, entertainment marketing, fandom culture, and emerging creative trends

Pay

The anticipated base salary for this position is $90K to $117K. This role may also qualify for annual incentive and/or comprehensive benefits.