Senior Designer, Brand Systems

About The Company

Cleo is a profitable, fast-growing unicorn with over $380 million in ARR and growing over 2x year-over-year. We're on a mission to fundamentally change humanity's relationship with money by putting a hyper-intelligent financial advisor in everyone's pocket.

About The Role

We're seeking a Senior Brand Designer who will help elevate our brand, with a focus on visual systems, illustration, and motion. You'll contribute to refining and evolving our brand guidelines, ensuring they're applied consistently across 360° experiences. You'll create the visual content that lives within our website frameworks, while also supporting social and broader brand initiatives. This is a role for someone comfortable with ambiguity, high ownership, and helping build structure as the team continues to grow.

Key Responsibilities

• Develop and evolve scalable brand systems across illustration, graphic language, typography, composition, iconography, and image-making.
• Create distinctive visual assets and storytelling systems for web, social, editorial, campaigns, and other brand touchpoints.
• Translate strategic and creative direction into clear, ownable visual concepts that can flex across formats and channels.
• Move fluidly between mediums, owning projects end-to-end from initial concept through launch with a high degree of creative autonomy.
• Contribute to concept development, creative presentations, mood boards, and visual narratives for campaigns, launches, and broader brand initiatives.
• Build reusable templates, toolkits, and guidelines that enable teams to apply the brand consistently without sacrificing creativity.
• Partner closely with Marketing, Product, Engineering, and leadership to define how Cleo shows up across every touchpoint.
• Collaborate with the ECD, Head of Design, and Head of Art to turn marketing objectives into cohesive, brand-led creative executions.
• Present work with a clear articulation of the design rationale and partner with designers, animators, developers, and external collaborators through final delivery.

Requirements

• Senior-level experience either in-house at a fast-paced, high-growth tech company, and/or studio experience from renowned agencies such as Collins, Uncommon, JKR, Pentagram (or hands-on experience at small, high-impact studios).
• Demonstrate a strong portfolio of brand design work that showcases your craft across visual systems, illustration, and motion.
• Proven track record of building and maintaining trend-leading brands.
• A growth mindset with a curiosity to learn, iterate, and improve continuously.
• Comfort with ambiguity and a DIY, roll-up-your-sleeves culture, while maintaining high design standards.
• User-obsessed approach, ensuring design decisions are informed by audience needs.
• Ability to lead by example, elevating the design output of the entire team.
• Fluent in the language of product design, bridging brand and product experiences seamlessly.

Benefits

• Competitive compensation package (base + equity) with bi-annual reviews, aligned to quarterly OKR planning cycles.
• Work at one of the fastest-growing tech startups, backed by top VC firms Balderton & EQT Ventures.
• A clear progression plan with support for trying new things, leading others, challenging the status quo, and owning your impact.
• Flexibility to maintain balance and do your best work.
• Fully remote US team with virtual socials and an annual company offsite in Europe with all expenses paid.
• Company-wide performance reviews every 6 months.
• Generous pay increases for high-performing team members.
• Equity top-ups for team members getting promoted.
• 6% employer-matched pension in the UK / 401k matching in the US.
• Medical Insurance, Dental and Vision care.
• Generous Parental Leave.
• 1 month paid sabbatical after 4 years at Cleo.
• Regular socials and activities, online and in-person.
• We'll pay for your OpenAI subscription.
• Online mental health support via Spill.

Pay

United States: $78,000 - $130,000 gross annually. Other locations: Compensation will be discussed during the interview process. Final compensation will be determined based on the candidate's qualifications, skills, and previous experience.