Senior Designer

Responsibilities

• Conceptualize complex graphic design ideas and content to present to manager and executive level stakeholders.
• Develops visually compelling materials, guided by our corporate brand guidelines, for internal and external advertising, marketing, visual communications and websites.
• Creates and enhances brand awareness through internal/external visual communication.
• Works collaboratively with creative professionals to lead and create effective visual communications solutions that align to business needs.
• Led the coordination of printer proofs, quality checks, correspondence and relationships with design contributors/vendors and maintain knowledge of current visual design materials.
• Provides graphic design consultation to peers, middle management, internal and external stakeholders and executives.
• Contributes to the department strategic-planning process. Offers direction on creative strategy and initiatives. Leads the development, execution, and evaluation of projects/initiatives as assigned.
• Performs needs-assessment to determine current and future visual communications assets requirements and make recommendations for procuring assets that will help achieve business goals.
• Ensures all visual content adheres to brand guidelines, is visually compelling and follows strategy.

Qualifications

• Postsecondary degree or diploma in film studies or a related discipline.
• 7 years of progressive experience in a related field.
• In-depth understanding of the various communications and marketing mediums. Suggests appropriate medium for the project.
• Proven experience in communicating key technical information for general consumption in a compelling manner.
• Ability to instruct others on and effectively apply visual communications assets in alignment to PCL’s visual brand identity.
• Proven knowledge of design and branding principles to create visual communications in line with the company brand.
• Demonstrates a high level of critical thinking and sound judgement when developing reports and visuals.
• Ability to identify and mitigate risks.
• Proven high level knowledge of current design and advertising principles and ability to effectively apply those principles to create visual communications in line with company brand and performance goals.
• Demonstrates advanced design skills through current work or portfolio to prove ability to create impactful visual communications that connect with the audience.
• Expert knowledge of Adobe Creative Cloud and working knowledge in other specialized software required.