Senior Designer

Role Overview

This position is an Industrial Design-based Product Designer role with a strong emphasis on research, consumer insights, trend analysis, and business context. The role is responsible for translating Voice-of-Customer (VoC), market research, trend studies, and business landscape inputs into clear product design direction and concept outcomes for North America programs.

Key Responsibilities

• Research-Driven Product Design

• Lead industrial design ideation and concept development grounded in consumer insights, VoC data, trend research, and business inputs.
• Translate research findings into product design principles, opportunity areas, and concept direction.
• Ensure design decisions are clearly tied to customer needs, market context, and strategic objectives—not aesthetics alone.

• Consumer Insights & VoC Integration

• Analyze VoC feedback, customer data, and usage patterns to identify unmet needs, experience gaps, and opportunity spaces.
• Synthesize qualitative and quantitative research into actionable insights that directly inform product concepts and platform decisions.
• Represent North America consumer behavior and cultural context in early design and planning discussions.

• Trend, Market & Business Context

• Conduct focused trend studies related to product form, experience, interaction, lifestyle, and consumer behavior.
• Analyze competitive and business landscape factors to ensure design concepts are differentiated and commercially relevant.
• Use research tools (WGSN, Mintel, Statista, etc.) selectively to support concept justification and strategic alignment.

• Product Design Execution & Communication

• Develop form studies, concept alternatives, and experience-led design proposals informed by insight work.
• Create product-related visual materials (concept renderings, diagrams, CMF narratives, presentation graphics) that clearly communicate rationale.
• Present insights, design direction, and concept logic to cross-functional and leadership stakeholders.

• Cross-Functional Collaboration

• Partner closely with Product Planning, Research, Engineering, and HQ teams to align design direction with business strategy and technical feasibility.
• Maintain structured documentation of research sources, insights, and design rationale to support continuity and reuse across programs.

Key Deliverables

• Insight-led concept ideation packages and form studies
• Consumer and VoC insight briefs translated into design implications
• Trend, market, and competitive analysis summaries
• Opportunity frameworks linking research to product direction
• Presentation-ready design storytelling materials

Benefits Offered

• Full-Time Employees

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.

• Performance based Short-Term Incentives (varies by role).

• Access to confidential mental health resources to help you and your loved ones improve your quality of life.

• Personal fitness goal incentives.

• Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.

• Group Rate Life and Disability Insurance.