Senior Designer

Key Responsibilities

• Create compelling, on-brand creative across all consumer-facing channels.
• Maintain the goop kitchen visual identity, ensuring consistency across digital and physical experiences.
• Translate marketing objectives into thoughtful creative concepts and polished design executions.
• Contribute ideas that strengthen the brand and elevate the guest experience.
• Design assets for social media, email marketing, paid media, web, app, and growth.
• Create graphics, templates, story assets, Reel covers, and campaign creative that support content production.
• Design with an understanding of both aesthetics and performance.
• Design packaging, in-store collateral, signage, flyers, event materials, and launch assets.
• Support restaurant openings and local marketing initiatives with thoughtful, brand-right creative.
• Prepare production-ready files and manage projects through the print process.
• Cross-functional collaboration with Brand Marketing, Social Media, Growth, Culinary, and Operations teams.
• Manage multiple projects simultaneously while balancing competing priorities.
• Approach every project with curiosity, flexibility, and a no-task-too-small mindset.
• Serve as a creative problem solver and collaborative partner across the organization.

Requirements

• 4–8 years of experience in graphic design, preferably within consumer, hospitality, wellness, food, lifestyle, or digitally native brands.
• A strong portfolio demonstrating excellence across digital, print, and brand design.
• Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, as well as Canva and Figma; familiarity with After Effects, Premiere Pro, CapCut, or similar motion/video editing tools a plus.
• Experience designing for social media, email marketing, paid media, websites, packaging, and print production.
• A strong understanding of typography, layout, visual storytelling, and brand systems.
• An exceptional attention to detail and commitment to craft.
• The ability to manage multiple projects in a fast-paced, entrepreneurial environment.
• A highly collaborative, resourceful, and proactive approach.
• A passion for food, hospitality, wellness, and building beloved brands.

About goop kitchen

goop kitchen is an upscale fast-casual concept, founded by Gwyneth Paltrow in 2021, serving real, clean, and delicious food made-to-order. The brand focuses on thoughtfully sourced ingredients and chef-driven menus designed primarily for delivery and takeout.