Senior Demand Generation Manager II

Deel is the all-in-one payroll and HR platform for global teams, unlocking opportunity for every person, team, and business. Combining HRIS, payroll, compliance, benefits, performance, and equipment management, Deel supports every worker type in 150+ countries with AI-powered tools and a fully owned payroll infrastructure.

About the role

As the fastest-growing SaaS company in history, Deel is transforming how global talent connects with world-class companies. You’ll tackle complex challenges that impact millions of working lives while driving meaningful impact in a high-momentum environment backed by a $17.3 billion valuation and $1B in Annual Recurring Revenue (ARR).

Responsibilities

• Drive strategy for North America across all segments and buyer personas; collaborate with global Brand, Demand Gen, Events, Product Marketing, and Paid Media teams to adapt strategy for regional impact.
• Partner with regional Sales leadership to align marketing with Sales rhythm and pipeline goals.
• Use AI to model scenarios, forecast ROI, and rapidly test unconventional approaches; present bold, data-driven recommendations to leadership.
• Lead strategy huddles with global teams, regional partners, and Sales to energize stakeholders and rally everyone around ambitious goals.
• Orchestrate alignment across global marketing functions; design cohesive campaigns that integrate brand, demand, events, and creative messaging into a unified NAM motion.
• Build and energize a coalition of global and regional teams; align priorities, remove blockers, and ensure execution.
• Get hands-on with high-impact initiatives: guide campaign builds, shape creative direction, push boundaries, and iterate relentlessly.
• Use LLMs and AI tools to rapidly generate campaign concepts and messaging; adapt global work for NAM at speed without sacrificing quality.
• Work closely with regional Sales teams and SDRs to understand market feedback and adapt programs accordingly.
• Advocate for regional needs with global teams, push back when necessary, and find solutions that strengthen collaboration.
• Coach execution partners (agencies, global colleagues, internal teams) and remove blockers; own the connective tissue across all functions.
• Drive NAM market performance: brand awareness, competitive positioning, pipeline, customer acquisition, and growth velocity—accountable for how Deel shows up in the region.
• Partner with regional Sales and Analytics to identify what’s working and where to double down; bring market insights back to global teams.
• Build strong feedback loops with Sales, customers, and regional partners; adapt strategy based on real market signals and wins.
• Lead cross-regional collaboration: share NAM learnings with other regions and bring global insights back to NAM; elevate regional marketing excellence.

Requirements

• 8+ years in marketing, growth marketing, or integrated campaigns (SaaS/tech preferred); experience driving full marketing P&L or regional budget is a plus.
• Proven track record building and scaling multi-channel marketing programs that drive pipeline and revenue, with examples of bold, creative campaigns.
• Deep experience with demand generation, brand, creative, and digital marketing; a strategic generalist who can execute across functions.
• Entrepreneurial mindset: identify gaps, build coalitions, move fast, and ship—comfortable operating in ambiguity and owning outcomes.
• Advanced ability to forecast and optimize funnel performance across channels; strong command of marketing metrics (CPL, cost per SQO, ROAS, pipeline ROI).
• Hands-on builder and creative: take initiatives from concept to launch, analyze, and iterate; ship fast without sacrificing quality.
• Outgoing, energetic, people-first approach: build genuine relationships, energize teams, and rally stakeholders around ambitious goals.
• Exceptional collaboration and influence skills: align teams without authority, communicate with clarity and confidence, and drive buy-in.
• Comfort with AI tools and eagerness to leverage them for campaign creation, content, and optimization (LLMs, agents, automation).
• Leadership presence: at ease presenting to executives, Sales teams, and customers; able to inspire and persuade.
• Operates as a senior individual contributor or emergent leader: autonomous, accountable, highly data-driven, and self-motivated.
• Commercial mindset: think like a founder—focused on growth, acquisition, and customer delight.
• Strategic and creative: balance data-driven decision-making with intuition, taste, and boldness.
• Fluent in written and spoken English.

Benefits

• Full-time employees in the United States receive health insurance effective from Day 1 (Medical, Dental, & Vision).
• 401k Retirement Plan.
• Disability and Life Insurance.
• Employee Assistance Program (EAP).
• Flexible Savings Account (FSA).
• Flexible time off (PTO) and 12 paid holidays per year.
• Parental leave: 16 weeks for the birthing parent and 8 weeks for the non-birthing parent.
• Stock grant opportunities dependent on role, employment status, and location.
• Additional perks and benefits based on employment status and country.
• Flexibility of remote work, including optional WeWork access.

Pay

Salary ranges are quoted in USD as a consistent global reference. Your offer will be localized to your country’s currency using a market-aligned conversion. Final pay is based on objective, job-related criteria including experience, skills, and location. For commercial roles with commission eligibility, this figure represents On-Target Earnings (OTE), inclusive of base salary and target commission.