Senior Demand Generation Manager

About the role

You will own the strategy and execution of targeted demand-generation programs for priority accounts. You will build and run one-to-one ABM campaigns, collaborate with Sales on account planning and follow-up, create seller enablement, coordinate multi-channel outreach, and measure pipeline outcomes to build scalable playbooks.

Responsibilities

• Lead demand-generation strategy for priority accounts to create qualified pipeline and accelerate opportunities
• Build and run one-to-one ABM programs using tailored messaging, content, executive outreach, direct mail, and digital touchpoints
• Own account selection, segmentation, and tiering with Sales
• Develop account and buying-group intelligence and turn insights into actionable campaigns
• Orchestrate multi-channel programs across email, LinkedIn, ABM platforms, direct mail, and executive outreach
• Partner with AEs, SDRs, and Sales leadership on account planning, outbound strategy, follow-up, and next-best actions
• Create seller-ready account briefs, messaging, talk tracks, and sequences
• Collaborate with digital marketing partners to incorporate paid media and digital acquisition
• Measure engagement, pipeline, conversion, and program performance
• Build repeatable campaigns, processes, and playbooks to scale demand generation and ABM

Requirements

• 8–10+ years of B2B marketing experience across demand generation, ABM, and pipeline-generating programs
• Hands-on experience building targeted ABM programs for strategic enterprise accounts
• Ability to create and