Senior Demand Generation Manager

About the role

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Demand Generation Manager based in United States. This is a high-impact demand generation role with end-to-end ownership of growth for a defined market. You will shape the demand strategy, market narrative, program budget, and quarterly pipeline targets, with success measured by pipeline and revenue rather than lead volume alone. Working across enterprise brands, agencies, and other complex buying environments, you will build integrated campaigns that engage sophisticated marketing audiences. The role combines strategic planning with hands-on execution across paid media, ABM, content, events, email, social, and the broader buyer journey. You will partner closely with Product Marketing, Content, Marketing Operations, BDRs, Sales, and Events to turn market opportunities into measurable business outcomes. This is an opportunity to take meaningful ownership in a remote-first, AI-forward environment where experimentation, data, and commercial impact are central to the work.

Responsibilities

• Own demand generation for an assigned market, including the quarterly pipeline target measured in ACV and the program budget, using conversion and performance data to guide investment decisions.
• Translate broader go-to-market priorities into a market-specific demand strategy covering audience frameworks, messaging, narratives, nurture paths, and campaign priorities.
• Plan, build, launch, and optimize integrated multi-channel campaigns, measuring performance from initial engagement through pipeline and revenue outcomes.
• Develop and execute account-based marketing programs against named target accounts and in-market accounts, including buying committee mapping, personalized engagement, and coordination with BDR and Sales teams.
• Build always-on demand programs across the buyer journey, including thought leadership, paid media, webinars, email, social, retargeting, ABM, and events.
• Partner with the Events Manager to identify high-value events, define objectives, and ensure event investments generate meaningful meetings and pipeline.