Senior Data Scientist, Web/Marketing Analytics

What We Do

The Rockstar Analytics team provides insights and actionable results to a wide variety of stakeholders across the organization in support of their decision making. We collaborate as a global team to develop cutting-edge data products, data models, reports, analyses, and machine learning applications. We create best in class data collection, developing actionable reports, and providing recommendations to our business and game stakeholders. Projects and tasks have direct influence on the player experience.

Responsibilities

• Collaborate primarily with our website partners to define and document measurement specifications and tracking requirements.
• Own relationships and communications with stakeholders to identify needs and translate those needs into actionable data analyses.
• Collaborate with and support Marketing Analytics team members to develop web and player insights at a campaign level for marketing leadership.
• Standardize and maintain analytics tracking; architect and implement scalable tracking infrastructure.
• Test and validate web analytics data.
• Work directly with technical teams to identify data issues and solutions.
• Utilize web analytics data in conjunction with game and business data to deliver deep insights into user behavior and business performance.
• Build well-organized reports and dashboards for valued metrics, centralizing various data sources.
• Engage in storytelling to convey insights for these metrics.
• Monitor and measure the effectiveness of new features, applications, and areas of our web properties.
• Stay up to date on measurement technologies and industry trends.
• Proactively involve partners in pertinent changes and how they may impact analytics.

Requirements

• Bachelor's degree in a quantitative field (Computer Science, Statistics, Applied Mathematics, Operational Research, Business Intelligence, or any other relevant field).
• 6+ years of experience in web data analysis.
• 3+ years hands-on experience with web technologies (JavaScript, HTML, CSS, HTTP requests, etc.).
• 3+ years experience in database querying with SQL and/or PySpark.
• Experience building visualizations with business intelligence tools (Google Data Studio, Tableau, etc.).
• Mastered proficiency with Google Analytics 4 or equivalent web analytics tool.
• Strong expertise with Google Tag Manager or equivalent tag management system.
• Experienced with joining web data with other data sources for deep analyses in database environments like BigQuery and Databricks.

PlusEs

• Passion for gaming.
• Applied statistical knowledge and experience with A/B testing.
• Experience partnering with non-web marketing teams like Paid Media, Email, Social, etc.
• Hands-on experience with SEO, emerging AEO, and E-commerce data.
• Independently able to take objectives from conceptualization to execution.
• Commitment to data excellence and scalability.
• Capable of working independently while also collaborating as part of a larger team.

Pay

NY Base Pay Range $121,400—$161,800 USD