Senior Data Scientist II, Marketing

About the Role

As a Marketing Scientist on our Data Science team, you'll own the models and frameworks that sit at the intersection of customer behavior, marketing and business strategy, and AI. Your work will directly shape how Zip acquires and retains customers, allocates budget, and deploys intelligent agents. This is a remote-first opportunity for US-based employees, with the option to work in-person out of our Manhattan office.

Responsibilities

• Customer Intent Modeling: Build predictive models to understand customer motivations, determine modeling approaches, evaluate methodologies, and establish standards for model explainability, monitoring, and refinement.
• Next Best Action Framework: Translate model outputs into prioritized recommendations for customer communications and product experiences, enabling meaningful impact across the organization.
• Marketing Mix Modeling and Attribution: Own Marketing Mix Modeling and multi-touch attribution capabilities, providing reliable insights into acquisition drivers and informing budget allocation across channels.
• Technical Leadership and Business Partnership: Provide technical guidance, peer review, and reusable methods to raise the quality of marketing science practices. Serve as the primary conduit between technical work and business stakeholders, translating complex insights into actionable recommendations.

Qualifications

• Advanced degree in a quantitative field (e.g., Mathematics, Physics, Social Science)
• 5+ years of experience in Data Science
• 3+ years of experience applying Data Science to marketing
• Hands-on experience with Marketing Mix Modeling and/or multi-touch attribution in a commercial setting
• High proficiency in Python and SQL
• Experience with ML/AI frameworks (e.g., XGBoost, LightGBM, Scikit-Learn, Pytorch)
• Proficiency with modern data stacks (e.g., Snowflake, Databricks, dbt)

Skills

• Self-starter mentality with strong problem-solving and research skills
• Ability to work independently and drive solutions
• Strong communication skills, bridging technical depth and business needs
• Clear alignment with Zip’s core values

Nice to Haves

• Experience designing or contributing to next-best-action or decisioning systems
• Background in consumer fintech or BNPL
• Experience with LLMs and agentic workflows
• Hands-on experience with Spark/PySpark

Benefits

• Flexible working culture
• Incentive programs
• Unlimited PTO
• Generous paid parental leave
• Leading family support policies
• Company-sponsored 401k match
• Learning and wellness subscription stipend
• Industry-leading, employer-sponsored insurance for you and your dependents

Pay

The annual base pay range for this position is $162,000 - $175,000. This range reflects our US national compensation band (USN). Additional premium percentages may apply based on our tiered premium strategy. Total compensation may include bonus and/or commission awards, in addition to a full range of medical, financial, and/or other benefits.

Zip is an equal opportunity employer, committed to diversity and inclusion. We encourage applications from all qualified individuals.