Senior Data Analyst (Senior Consultant, Data & Analytics)

About the role

We are seeking a Senior Data Analyst to lead the implementation, configuration, and optimization of web analytics solutions. This role will work closely with Product Managers, Designers, Engineers, and business stakeholders to develop measurement strategies, implement analytics tracking, validate data quality, and deliver actionable insights that support product and business objectives. The ideal candidate is comfortable working in evolving environments, building analytics capabilities from the ground up, and balancing meaningful analytics with privacy and compliance requirements.

This position is primarily remote, with occasional travel or onsite meetings based on business needs. As a Senior Consultant at Fearless, you will drive organizational transformation by architecting scalable data platforms, building advanced machine learning solutions, and mentoring customers and teams to become data-driven organizations. The role involves working with executives, project teams, and internal leaders across departments to identify opportunities where data can accelerate missions, create efficiencies, and deliver technical excellence.

Responsibilities

• Configure, administer, and optimize Matomo Analytics, including goals, events, custom dimensions, segments, dashboards, and reporting.
• Configure and support Google Analytics 4 and tag management platforms, including Google Tag Manager and Matomo Tag Manager.
• Develop measurement strategies that align analytics with business and product objectives.
• Define key performance indicators, success metrics, reporting frameworks, and tracking plans.
• Translate business questions into measurable analytics requirements.
• Implement, validate, and troubleshoot analytics tracking across web applications.
• Partner with engineering teams to resolve analytics implementation and data quality issues.
• Develop dashboards and reports that provide actionable insights for stakeholders.
• Create analytics documentation, tracking specifications, and implementation standards.
• Collaborate with Product, Design, Engineering, and business stakeholders throughout implementation.
• Apply privacy, consent management, and analytics best practices throughout the analytics lifecycle.
• Foster collaboration with cross-functional teams and mentor peers in data literacy.
• Drive accountability and delivery by ensuring project objectives are met on time and aligned with client priorities and Fearless standards.
• Anticipate risks and implement proactive solutions to keep initiatives on track.
• Take ownership of risk management by monitoring deliverables, identifying issues early, and coaching teammates on mitigation strategies.
• Shape client engagement and intelligence-gathering efforts by cultivating relationships with stakeholders and synthesizing insights.
• Deliver data-driven outcomes that enable smarter, faster, and more informed customer decisions.
• Offer and implement innovative solutions using advanced analytics, machine learning, and emerging technologies.
• Lead and align stakeholders with product and project goals to build trust in data as a strategic asset.
• Serve as a trusted advisor in your area of expertise.

Requirements

• Minimum of 5 years of experience in web analytics, analytics implementation, or related data analysis roles.
• Bachelor's degree in Computer Science, Information Systems, Data Analytics, or related field, or equivalent work experience.
• Proven experience configuring, administering, and optimizing Matomo Analytics, including goals, events, custom dimensions, segments, dashboards, and reporting.
• Experience configuring Google Analytics 4.
• Experience working with Google Tag Manager, Matomo Tag Manager, or similar tag management platforms.
• Experience developing measurement strategies that align analytics with business and product objectives.
• Experience defining key performance indicators, success metrics, reporting frameworks, and tracking plans.
• Experience translating business questions into measurable analytics requirements.
• Experience implementing and validating analytics tracking across web applications.
• Experience troubleshooting analytics implementations and validating data quality.
• Experience partnering with engineering teams to resolve implementation issues.
• Experience collaborating with cross-functional teams in Agile delivery environments.
• Understanding of data privacy principles, consent management, and analytics best practices within regulated environments.

Preferred Qualifications

• Experience administering self-hosted or on-premises Matomo environments.
• Experience exporting raw analytics data or using Matomo APIs to build custom reports, dashboards, or integrations.
• Experience using SQL, spreadsheets, or business intelligence tools to perform advanced data analysis.
• Familiarity with HTML, CSS, and JavaScript to support analytics implementation, event tracking validation, and troubleshooting.
• Experience establishing analytics processes and implementation standards in greenfield environments.
• Experience supporting government, healthcare, civic technology, or other regulated industries.

Skills

• Analytical Thinking: The ability to observe and interpret information, break down complex problems into parts, identify patterns/relationships, and draw logical conclusions to develop effective solutions.
• Synthetic Thinking: The ability to combine different ideas, information, or concepts to create a new, complex understanding or solution by integrating disparate elements into a new, meaningful whole.
• Adaptability: Comfort with change, flexibility in the face of shifting demands, and resilience to setbacks.
• Ownership & Accountability: Committed to taking responsibility for outcomes, ensuring that all commitments are met with a focus on enhancing service delivery.
• Consultative Advising: Identifies and articulates client challenges, scopes projects, and aligns recommendations to business goals and client expectations.
• Communicating with Influence: Capable of crafting and delivering clear, persuasive messages that integrate data insights and structured narratives, tailored to the strategic needs of diverse audiences to drive effective decision-making.
• Managing Priorities & Client Alignment: Skillfully negotiates and manages conflicting priorities to strategically align decisions, enhancing service delivery and client satisfaction.

Physical Requirements

• Ability to sit for extended periods while working on a computer or during meetings.
• Must be able to travel occasionally to client sites or company meetings, which may involve driving or flying.
• Ability to communicate effectively via phone, email, and in-person, requiring clear speech, listening, and written communication skills.
• Ability to move within an office environment, including reaching for files, using office equipment, and occasional light lifting (up to 10 pounds).

About Fearless

We’re a digital integration consultancy on a mission to build a better tomorrow. At Fearless, we combine technology, people, and organizational development to solve meaningful problems. Through iterative development, we deliver smart, user-friendly solutions that make tech work better—for everyone. Our Purple Culture values each team member as a whole person, matching work to strengths and passions, and supporting growth through coaching and autonomy.

Pay

The salary range for this position is $120,588 to $195,955, with a hiring range of $120,588 to $141,000. This position is also eligible for a discretionary bonus based on individual and company performance criteria.

Benefits

• Flexible, life-friendly schedules.
• 100% coverage for medical HSA plan + HSA contributions.
• Dental & vision covered 100% for you and your dependents.
• Competitive premiums for HMO/PPO and dependent coverage.
• 401(k) with 4% match & immediate vesting.
• Paid Parental Leave and 12 weeks paid FMLA.
• Generous PTO, 11 Federal Holidays, a Birthday Holiday, and Sick Leave.
• Up to 15 days for Jury Duty and Bereavement Leave.
• Education, wellness, and tech allowances.
• Referral bonus: $6K–$12K for each successful referral.
• Pet insurance & discount plans.
• Employee Assistance Program (EAP).
• Legal support, life insurance, disability coverage.
• Performance-Based Bonuses.