Senior Data Analyst

About the role

World’s Finest Chocolate is seeking a highly skilled and motivated Senior Data Analyst to join our team. This role will be instrumental in analyzing large volumes of unstructured data, primarily focused on sales and marketing, and leading forecasting, reporting, and analysis efforts that inform business strategy.

Key Responsibilities

• Reporting & Visualization (50%)

• Build and maintain dashboards and scorecards to track key performance indicators across Sales, Marketing, and Sales Operations
• Automate recurring reporting and improve visibility into business performance through Power BI, Tableau, or similar tools
• Develop reports and visualizations that communicate trends, opportunities, and performance clearly to business stakeholders
• Publish reports and scorecards to key stakeholders

• Business Analysis & Insights (20%)

• Conduct deep-dive and ad hoc analyses to understand business drivers, campaign effectiveness, customer behavior, and market opportunities
• Integrate and analyze data across internal systems, including Salesforce, Stratum, SAP, and external data sources such as census and demographic datasets
• Create analyses that identify over- and under-developed markets, prime prospect areas, and quantify growth opportunity
• Deliver actionable insights and recommendations that inform growth initiatives, resource allocation, and strategic priorities

• Cross-Functional Decision Support (20%)

• Collaborate with functional teams, including Sales, Marketing, Finance, IT, and Supply Chain, to answer critical business questions using data
• Translate technical findings into clear business narratives and visual presentations for leadership audiences
• Partner with IT and Data Systems teams to improve access to clean, structured, and usable data
• Create and implement analysis processes that improve data quality, consistency, and statistical efficiency

• Predictive Analytics & Data Science (10%)

• As reporting and data capabilities progress and evolve at WFC, there will be opportunities to:
• Build and refine forecasting, regression, and predictive models to estimate sales trends, customer behavior, and regional performance
• Develop analytical models to identify trends, quantify opportunity, and support prospecting at the market level
• Apply advanced analytical methods such as regression, time series analysis, clustering, or machine learning to model future business outcomes
• Explore AI and machine learning opportunities for sales prospecting, lead scoring, and forecasting
• Partner with IT to establish best practices for model governance, monitoring, and ongoing improvement

Qualifications

• Self-motivated with the ability to work independently and as part of a team

• Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, or a related field; Master's degree preferred

• 5+ years of experience in a data analyst role, preferably in a sales, marketing, or strategic planning context

• Strong proficiency in data analysis tools and programming languages such as Python, R, SQL, and Excel

• Experience with data visualization tools (e.g., Tableau, Power BI, or similar) and experience being able to implement the infrastructure to connect and support tools to existing data sources

• Familiarity with machine learning techniques and their application in predictive modeling

• Demonstrated ability to work with large, complex datasets and unstructured data

• Experience integrating diverse data sources, including government and demographic data

• Excellent problem-solving skills and attention to detail

• Strong communication skills with the ability to present complex findings to non-technical audiences

Preferred Skills

• Experience with geospatial analysis and mapping tools

• Knowledge of marketing analytics and customer segmentation techniques

• Familiarity with cloud-based data platforms (e.g., AWS, Google Cloud, Azure)

• Understanding of privacy regulations and data governance principles

• Proficiency in MS Office, Excel, PowerPoint

Benefits

• Compensation

• Base Salary: $110,000.00 - $130,000.00 per year

• Annual Bonus: 10% of base salary, based on company and individual performance

• Healthcare

• Medical insurance

• Dental insurance

• Vision insurance

• Wellness Program

• 401(k) Matching

• Financial

• Tuition Reimbursement

• Other

• LifeLock Identity Theft Protection

• STD/LTD Life Insurance

• Life Insurance

• Tuition Reimbursement

Equal Opportunity Employer

World’s Finest Chocolate is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We prohibit discrimination and harassment of any kind based on race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, veteran status, or any other protected characteristic as outlined by federal, state, or local laws. We celebrate diversity and are dedicated to providing an environment of respect and inclusivity for all employees.