Senior Data Analyst

About the role

The Senior Data Analyst at Wilshire Law Firm will serve as a subject matter expert in data collection, analysis, and reporting with a focus on performance marketing and ROI across the firm.

Responsibilities

• Work directly with the team to understand the data needs, perform the analysis, and deploy results/solutions.
• Advise on resources needed to continue advancing our data solutions.
• Identify opportunities to accelerate the firm's business through collaboration with executives and Firm leaders.
• Create reports, dashboards, and visualizations to understand business performance across key initiatives, practice areas, and channels.
• Establish Key Performance Indicators (KPIs) to measure the effectiveness of business decisions.
• Partner with Performance Marketing and Intake teams to surface optimization opportunities based on performance trends and cohort behavior.
• Build and maintain dashboards tracking key initiatives.
• Validate and maintain attribution accuracy across CRM, MarTech systems, and tracking infrastructure.
• Maintain full-funnel metrics from click → call → qualified → retained case, case value, and ROI to identify efficiency gaps and revenue leakage.
• Support forecasting models and creation of alert systems utilizing historical data, conversion velocity, and intake performance benchmarks.
• Document tracking architecture, reporting logic, and data workflows to ensure operational transparency and continuity.

Qualifications

• 7+ years of experience working in data analysis in a highly competitive digital-first consumer business.
• Strong Excel skills and experience with SQL, PowerBI, Tableau, or similar software.
• Understanding of marketing, marketing analytics, conversion tracking, and cross-channel performance measurement.
• Strong analytical thinking with the ability to translate data into actionable insights for leadership.
• Salesforce experience is highly preferred.
• Ability to reconcile data discrepancies and diagnose issues.
• Ability to set and meet deadlines in a fast-paced environment.
• Excellent attention to detail with high standards of accuracy.

Skills

• Data Analysis
• Excel & SQL
• Marketing Analytics
• Performance Measurement
• Reporting & Visualization
• CRM & MarTech Systems

Benefits

Wilshire Law Firm is dedicated to upholding the highest standards of Excellence and Justice and is united in our commitment to achieve the best outcome for our clients. You will work side by side on a team of dynamic, collaborative, and client-focused professionals who are committed to delivering on our founding core values: Excellence, Teamwork, and Integrity.

Pay

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Schedule

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Benefits

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