Senior Data Analyst

Duties & Responsibilities

• Data Strategy & Audience Intelligence
• Collaborate with MMGY Account, Media, Social, Paid Search, Creative, and MarTech teams to understand available client data sources, tools, and partnerships.
• Support and independently execute audience segmentation and modeling projects in partnership with Account Management and Integrated Planning leaders, including data analysis, insights creation, and client presentations.
• Conduct Share of Wallet competitive analysis for MMGY media and data strategy clients, capturing client organizational goals, securing data to conduct analysis, and communicating results with go-forward strategy recommendations.
• Conduct seasonal market and audience analysis and deliver recommendations to the MMGY Media team in line with seasonal planning efforts.
• Support offline performance matchback reporting in partnership with consumer database providers.
• Partner with MMGY Travel Intelligence to refine Terminal, TRiPs, and other data strategy products, and research the latest technology and travel insight trends to maintain their USP and relevance.
• Be proactive in discovering new ways to highlight the value and communicate the specifics of MMGY Data Strategy products.
• Collaborate with MMGY’s audience activation partners and sellers, driving revenue through MMGY audience usage within and outside the walls of MMGY media activation; track and report audience sale revenue in partnership with MMGY Finance team.

Required Skills and Experience

• Bachelor's degree in marketing, business, or related technical field is required.
• 5+ years of relevant professional experience in data analytics, audience modeling, performance tracking and analysis, and cross-channel program measurement, ideally within a media or marketing agency environment.
• Strong working knowledge of web analytics and ad serving tools (Google Analytics 4, Adobe Analytics, Google Campaign Manager 360).
• Strong working knowledge of SQL and cloud data warehouse environments (BigQuery preferred), with the ability to independently query, join, and QA large multi-platform datasets.
• Strong working knowledge and experience using data visualization software (Tableau, Power BI, Looker Studio) for client dashboard reporting, plus proficiency in Microsoft Excel.
• Demonstrated ability to own projects end to end: scoping, analysis, insight development, and client presentation.
• Attention to detail and the ability to work in a team and collaborate with and influence others, including senior internal stakeholders and clients.
• Proactive, self-motivated, deals well with ambiguity, strong time management, and excellent written and oral communication skills, including presentation delivery to client audiences.

Preferred Skills and Experience

• Experience with audience data, segmentation, and consumer databases (e.g., Epsilon, Experian, MRI-Simmons) and applying them to media planning and activation.
• Experience automating reporting and data workflows using scripting (Python, Google Apps Script) or workflow tools.
• Experience in travel, tourism, hospitality, or destination marketing, or a demonstrated interest in the category.
• Familiarity with media mix concepts, incrementality, and matchback measurement approaches.
• Experience mentoring or training junior analysts, even without formal management responsibility.
• Experience with campaign and website tagging and tracking systems (Google Tag Manager, Floodlight, tag auditing and troubleshooting).

Benefits

MMGY Global provides a comprehensive PTO + benefits package that includes a hybrid telework policy.

Equal Opportunity Employer

MMGY Global is an Equal Opportunity Employer.