Senior Customer Success Manager, Media Partnerships

About the role

LiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale. LiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com. As a Sr. Customer Success Manager for Media Partnerships at LiveRamp, you will serve as a senior strategic advisor and point of contact for the success of our largest and most strategic Media customers ranging from TV, Audio, Streaming, Social, DSPs, and more. This role requires in-depth knowledge of both the Media and AdTech industry and an understanding of both ad sales and brand marketing use cases for media companies. The AdTech landscape is complex and rapidly evolving, making this role pivotal in navigating media partnerships and delivering exceptional results for both our partners and our organization. Decision makers across some of the industry’s largest media companies will rely on you as an expert to consult their strategy and roadmap across the ecosystem. Media partners have unique challenges and their solutions are not always out of the box. If you are creative, a strategic thinker, a proactive problem-solver, and a relationship-builder, we invite you to apply and take your career to the next level.

Responsibilities

• Build and maintain strong, long-lasting customer relationships, including C-level contacts.
• Develop, implement, monitor, and optimize strategic success plans that are unique for each customer, including clear objectives and key performance indicators, to ensure client value is achieved.
• Drive the adoption and utilization of LiveRamp solutions to maximize customer value.
• Identify and proactively address any issues or challenges to ensure customer satisfaction.
• Manage the customer renewal process and work to reduce churn and contraction, as well as identifying opportunities to optimize revenue potential within agreements.
• Identify opportunities for upselling and cross-selling LiveRamp's products and services to enhance client outcomes.
• Educate customers on best practices, industry trends, and the latest features and capabilities of LiveRamp's platform.
• Act as an internal advocate and escalation point for your client. Share client feedback, needs, and insights with internal teams to drive product enhancements and improvements.
• Serve as a strategic owner of your book of business, partnering with sales, product, and account leadership on renewal, expansion, and account growth strategy.
• Serve as a subject matter expert in media ad sales, staying up-to-date with industry trends, best practices, and emerging technologies across identity, cloud, ad operations, media planning, buying, selling, measurement, programmatic, TV/CTV and more.
• Understand the specific use cases and challenges faced by media companies in brand marketing.
• Provide strategic guidance to customers on leveraging LiveRamp's solutions to achieve both brand marketing and media ad sales objectives.
• Collaborate with technical resources to optimize and scale Publisher platforms and integrations to reduce friction and increase efficiencies.
• Develop strong relationships with key stakeholders