Senior Customer Marketing manager

Location: Remote - US based candidates only, no visa sponsorship available.

About the role

For our client, we are seeking a Senior Customer Marketing manager to join the team of a leader in the Information Technology space. This role will shape the customer marketing strategy that strengthens engagement across the full customer lifecycle. The person in this position will partner closely with Customer Success, Account Management, Sales, Product, and Corporate Marketing to turn customer insights into compelling programs and content. It is a highly cross-functional opportunity focused on advocacy, community, communications, and customer proof points that support retention and growth.

Responsibilities

• Own the customer communication calendar, including product updates and email campaigns
• Develop and manage a structured customer advocacy program across multiple platforms
• Collaborate on customer case studies and other marketing proofs with Corporate Marketing
• Establish and maintain the Customer Advisory Board, including member engagement
• Translate insights from the Advisory Board into actionable strategies for product and marketing teams
• Plan and execute customer-facing events that foster community, such as webinars and roundtables
• Manage the company's presence on peer-review platforms for ongoing customer engagement

Qualifications

• 5+ years of experience in customer marketing or lifecycle marketing in B2B SaaS or enterprise software environments
• Proven ability to establish and manage structured customer advocacy programs
• Experience building or managing Customer Advisory Boards or executive customer communities
• Strong content creation skills for case studies and testimonials based on customer insights
• Experience collaborating between Customer Success, Account Management, and Sales teams without direct authority
• Proficiency in using customer success data and campaign analytics to drive marketing strategies
• Experience organizing customer-facing events from webinars to roundtables

Pay

$140,000 – $160,000 annually

Benefits

• Medical and dental insurance
• Health and wellness benefits
• Peer recognition programs
• Flexible time off policy
• 401(k) matching program