Senior Customer Marketing Manager

About the role

We are seeking a Customer Marketing Lead to become part of the Customer Marketing team at Adobe! The Customer Marketing Lead will manage the planning and rollout of key, cross-functional marketing efforts. You will also contribute strategically to content and messaging for Acrobat's AI-powered experiences. You'll act as the link between strategy and execution, converting business goals into coordinated briefs. This includes creative, media, and product partners and guarantee high-quality work. Additionally, you'll help develop how we communicate Acrobat's AI features to audiences unfamiliar with its potential.

Responsibilities

• Collaborate with marketing leadership on content strategy for Acrobat's AI features, assisting in brainstorming campaign concepts, partnership activation ideas, and audience-specific marketing approaches.
• Develop messaging frameworks that translate product functionality into clear customer value, showing target audiences how Acrobat fits into and improves their day-to-day work.
• Bring a knowledgeable perspective on AI to the team's efforts, helping build how we present AI's value in Acrobat to audiences unfamiliar with it.
• Lead planning and execution of coordinated promotional initiatives and ongoing programs, ensuring alignment to business priorities and customer insights.
• Develop coordinated marketing briefs that connect strategy, audience, creative, channels, and measurement.
• Partner closely with Brand Studio, Product Marketing, Media, Regional Marketing, and external agencies to bring campaigns to life.
• Coordinate campaign execution, including timelines, and cross-functional collaboration
• Deliver strategic advice during