Senior, CRM Strategy & Planning II (Temporary)

About Kendra Scott: We are a fashion-lifestyle brand of big dreams, colorful confidence, and inspired design. Founded on Family, Fashion and Philanthropy, we believe that our employees and customers are the heart and soul of our brand, and that giving back is the truest form of success. Fashion meets innovation in the design of our two state-of-the-art facilities based in Austin, Texas, and overflows into the design of our growing retail environment across the country.

About the Role

Kendra Scott is seeking a CRM Marketing Manager, Strategy & Planning, to lead the development and execution of customer relationship marketing programs that drive engagement, retention, and lifetime value. This role will focus on elevating CRM strategy through thoughtful planning, segmentation, and optimization across email and SMS channels, while partnering cross-functionally to align CRM initiatives with overarching brand and business objectives.

Responsibilities

• Strategic Planning & Channel Leadership
  • Own the strategic roadmap for CRM marketing, ensuring alignment with brand priorities, promotional calendars, and customer lifecycle goals.
  • Partner with creative, brand, social, and philanthropy teams to ensure key messages are integrated across all marketing touchpoints.
  • Build and manage a comprehensive messaging calendar that reflects brand campaigns, product launches, and customer engagement opportunities.
  • Monitor daily, weekly, and monthly CRM performance (traffic, engagement, revenue, list health) and present actionable insights to stakeholders.
• Customer Segmentation & Personalization
  • Define and manage customer segmentation strategies to deliver relevant and personalized content across email and SMS.
  • Partner with analytics and data teams to translate customer insights into meaningful targeting and messaging opportunities.
  • Champion experimentation and A/B testing to continually optimize performance and engagement.
  • Ensure CRM campaigns support key customer segments and drive long-term loyalty.
• Analytics, Optimization & Reporting
  • Develop and present regular reporting on campaign results, channel KPIs, and customer trends.
  • Translate insights into strategic recommendations to enhance future marketing performance.
  • Maintain a deep understanding of CRM systems, ensuring clean data flow and integration between platforms.
• Cross-Functional Collaboration
  • Serve as a CRM subject matter expert in marketing and business planning discussions.
  • Influence promotional planning through data-driven recommendations on customer engagement and performance trends.
  • Partner with technology and analytics teams to ensure CRM initiatives are scalable, data-informed, and aligned with business goals.

Requirements

• Bachelor’s degree or equivalent experience.
• 5–8 years of marketing experience, with 3+ years focused on CRM, retention, or lifecycle marketing in a high-growth, customer-centric environment.
• Proven success with ESP and SMS platforms (e.g., Salesforce Marketing Cloud, Klaviyo, Attentive, etc.).
• Strong analytical and reporting skills with experience using marketing analytics tools.
• Excellent communication and project management abilities.
• Ability to work cross-functionally and manage multiple priorities in a fast-paced environment.
• A growth mindset, curiosity for new technologies, and passion for driving meaningful customer engagement.
• Alignment with Kendra Scott’s core values: Family, Fashion, and Philanthropy.