Senior CRM Platform & QC Specialist – CRM Platform

Key Responsibilities

• Configure, execute, and maintain omni-channel journeys, promotional and transactional campaigns across email, SMS, push, direct mail, and in-app to deliver timely, personalized and dynamic messages powered by our CDP (Zeta Marketing Platform).
• Develop deep knowledge of Rent-A-Center first-party data and business rules to accurately build, validate, and troubleshoot campaign audiences.
• Adhere to customer data governance standards and support responsible use of customer information.
• Safeguard deliverability and compliance by managing list hygiene, audience suppressions, and opt-outs. Maintain awareness of SPF/DKIM/DMARC and other deliverability best practices while ensuring adherence to CAN-SPAM, GDPR/CCPA, TCPA, and SMS compliance requirements.
• Collaborate cross-functionally with Product pods, Data Services, Personalization, Legal, and CRM teammates to translate business asks into data requirements and flawless execution.
• Continuously improve processes, tooling, and QA to increase speed, quality, and reliability of every launch.

Job Requirements

• Bachelor’s Degree in related field.
• 4–5+ years hands-on lifecycle/CRM/email experience in Digital Advertising and/or Marketing including database marketing in a fast-paced environment, with strong project management and cross-functional collaboration skills.
• ESP/CRM proficiency (e.g., Zeta Marketing Platform, Salesforce Marketing Cloud, Salesforce Service Cloud, HubSpot) including experience configuring dynamic content and personalization using AMPscript, Liquid, or similar scripting syntax.
• SQL for marketing: Demonstrated ability to write, modify, and troubleshoot advanced SQL queries for audience creation, segmentation, data validation, QA, and customer targeting.
• Deliverability & compliance know-how (SPF/DKIM/DMARC; CAN-SPAM/GDPR/CCPA; TCPA/10DLC for SMS).
• Meticulous attention to detail and brand stewardship from build to deployment with a strong focus on quality assurance.
• Strong communication, organization, project management, and stakeholder collaboration skills with the ability to manage multiple priorities in a fast-paced environment.
• Professional and positive demeanor in all interactions.

Preferred

• Experience orchestrating omni-channel 1:1 programs and dynamic content across multi-brand portfolios.
• Working knowledge of AI-assisted workflows for content, QA, or decisioning (with human-in-the-loop controls).
• Basic front-end fluency beyond email (landing pages, tracking/UTMs) and light API/webhook literacy.

Job Requirements

• This position is in-office (Monday through Friday) in Plano, TX.