Senior Creative Writer (Onsite)

Frontwave Credit Union is a member-owned not-for-profit financial institution serving San Diego, Riverside, San Bernardino, and Imperial counties. Founded in 1952, we have grown to 18 branches with 125,000 members and manage over $1.8 billion in assets. We focus on creating consumer solutions to provide our members and communities with products and services that enhance quality of life through exceptional service and progressive technology.

About the role

The Senior Creative Writer will support Frontwave Credit Union’s overall marketing strategy to acquire, retain, and deepen member relationships by developing and implementing effective marketing and communications strategies for products, services, and organizational initiatives. This role serves as a marketing liaison and subject-matter expert for assigned distribution channels and product lines, partnering with cross-functional teams to address specific needs. The Senior Creative Writer collaborates with marketing team members to support creative and tactical promotional campaign components, identifies trends and best practices, and executes communications programs that optimize marketing efforts to keep Frontwave top-of-mind. The role perpetuates the brand through relevant, timely, and compelling communication that builds affinity and drives action.

Responsibilities

• Manage best-in-class communication strategies aimed at driving top-of-mind awareness.
• Oversee the development of appropriate copy to extend the Frontwave brand and build emotional connections with members, employees, and the community.
• Serve as a Frontwave Brand ambassador, ensuring consistency in the organization’s voice, key messages, and editorial style across all channels.
• Vary language and tone of message based on product, medium, and target audience.
• Manage the execution of marketing communications, including creative content for newsletter articles, online webpages, promotional campaigns, press releases, and internal communications in support of Frontwave’s marketing strategies.
• Create content for paid traditional and digital media programs, including OOH, programmatic, retargeting, social, and search.
• Serve as the department subject-matter expert in standing and/or ad hoc cross-functional team committees to support Frontwave’s communication goals and objectives.
• Develop and present department communications to cross-functional groups, including leadership teams.
• Perform all duties in compliance with applicable laws, regulations, and Credit Union policies and procedures.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 5–7+ years of marketing communications experience for content development.
• Well-developed project management skills with knowledge of the campaign development process, including familiarity with all types of marketing communications from print to digital.

Preferred Experience

• Experience in financial services.
• Experience working in world-class hospitality or consumer brands.

Benefits

• Competitive pay and 401k matching.
• Mortgage and auto discounts.
• 9–27 days of PTO per year (based on tenure) and 10 paid holidays.
• Affordable medical, dental, and vision health plans, plus a Flexible Spending Account.
• Employee Assistance Program with a variety of services.
• Career development, training, coaching, and mentoring; tuition reimbursement up to $4,000/year.
• Culture of excellence and continuous improvement.

Pay

$34.56–$51.84 per hour.

Service Excellence Standards

• We see it. We own it. We get it done.
• We ignite positive experiences.
• We do things right every time.
• We are collaborators—united, cohesive, and engaged.
• We innovate and evolve.
• We create memorable experiences for life.
• We starts with me.