Senior Creative Strategist for Cosmetics Brand
About the role
Facelove is a fast-growing e-commerce beauty brand serving thousands of customers worldwide every day. Our mission is to help people preserve and enhance their natural beauty through innovative products and meaningful brand experiences. We’re looking for a Creative Strategist who lives and breathes direct response advertising and understands how to turn insights, emotions, and objections into ads that scale. NOTE: This is a remote role under an independent contractor agreement. You will own the creative strategy behind our paid ads, from ideation and angles to briefing, testing, iteration, and scaling. You’ll work closely with media buyers, creators, editors, and founders to continuously push performance while staying aligned with the brand vision. This role is for someone who understands that creative is the biggest lever in paid growth.
Responsibilities
- Creative Strategy & Ideation: Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels; Create strong angles, hooks, and messaging frameworks for a mature female audience; Translate product benefits into emotion-driven, problem-solution ads; Continuously generate new concepts while iterating on proven winners.
- Testing, Scaling & Iteration: Analyze performance data (hooks, retention, CTR, CPA, ROAS); Identify winning creatives and patterns; Create structured iterations to scale winners.
- Briefings & Collaboration: Write clear, actionable briefs for UGC creators and editors; Guide creators on tone, structure, objections, and delivery; Work closely with editors to align creative & performance; Collaborate with brand and marketing teams to ensure consistency.
- Market & Customer Insight: Deeply understand the mature women customer persona; Identify key objections, desires, fears, and buying triggers; Monitor competitors and market trends; Turn customer feedback and reviews into ad concepts.
Requirements
- 3+ Years as a D2C Creative Strategist: Proven experience scaling physical product brands (supplements, beauty, footwear, apparel, or similar) either in-house or at an agency with named client portfolios.
- Strong background in direct response advertising.
- Proven video ad concepts that scaled on Meta or TikTok, backed by real metrics (spend, CPA, ROAS, and hook or hold rate). Statics and native-only winners are not enough; volume is 80% video, requiring deep video fluency.
- Experience managing a pod, creator roster, or editing team, assigning work, flagging bottlenecks early, and keeping tracking systems pristine. Ready to share an example of when an editor's output missed the mark and how you course-corrected that week.
- Dedicated 40 hours a week to a single team; looking to build, optimize, and grow within a structured ladder.
- You read the numbers yourself: hook rate, hold rate, CTR, CPC, CPA, and ROAS. Utilize a structured iteration ladder (format, character, hook, body, length) and know precisely where to look to diagnose drop-offs.
- Strong copy instincts (hooks, headlines, CTAs).
- Data-driven mindset with creative intuition.
- Ability to move fast, test fast, and learn fast.
Skills
Must-Have Skills
- Creative concepting & angle development
- Direct response copywriting
- Performance analysis & iteration
- Clear briefing & communication
- Strong ownership mentality
Nice To Have
- Experience in beauty, skincare, or supplements
- Experience marketing to women 40+
- Familiarity with UGC-driven ad systems
- Experience working in fast-scaling D2C brands
- You've worked in-house at a brand running 1,000 or more ads on Meta at once
- Experience in Beauty, skincare or supplements, selling to women over 40
- You've run AI-driven formats (AI UGC, animation, song-based ads) and know where they break
- You've used Atria, BrandSearch or a similar ad research tool daily
- German, for reading the DE account
Benefits
- Competitive salary
- On-time and reliable payments
- Opportunity to work with a fast-growing global e-commerce brand
- Long-term growth opportunities