Senior Creative, Paid Social (multidisciplinary)

What You'll Do

• Edit and design platform-native paid social creative (video, UGC, static) that drives engagement and measurable results (CTR, CVR, CAC).
• Lead the creation of trend-driven UGC-style ads and short-form video. Make sure every piece feels authentic, fresh, and aligned with Ro’s brand.
• Stay ahead of social and cultural trends, quickly translating them into engaging content. Be ready to test new formats, experiment with lo-fi approaches, and adapt to what’s working in real time.
• Generate and test a high volume of ad concepts, using performance insights to refine creative approaches and develop new hypotheses.
• Build templates and frameworks that speed up creative iteration and bring consistency across campaigns. Collaborate with copywriters to stretch the brand into new formats and executions.
• Own projects end-to-end: from capturing raw footage to editing final deliverables. Work independently as well as with teammates, external partners, and freelancers to deliver content at speed and scale.

What You'll Bring

• A strong portfolio (portfolio site, social account, or drive link) showcasing direct-response creative, especially UGC-style video, social-first campaigns, and trend-driven work.
• Hands-on experience editing content (Premiere, After Effects, or similar), and designing elements, with proven ability to adapt storytelling to different platforms.
• Familiarity with paid social performance metrics (CTR, CVR, CAC) and experience optimizing creative for results.
• Solid design craft and fundamentals (type, color, layout) with proficiency in Figma and motion/video tools.
• A sharp sense for what feels authentic and performs well across TikTok, Meta, and other social channels.
• Comfort switching between high-fidelity design and scrappy, quick-turn video/UGC content — including live capture, street interviews, and spontaneous content.
• 5–7 years of relevant experience in content creation, video production, or social-first design.