Senior Copywriter, E-Comm

About the role

The Senior Copywriter, E-Comm leads the development of compelling brand and product storytelling that lives across various online retail platforms. With an eye for detail and a passion for content writing, this role crafts thoughtful, search engine-optimized wording that turns prospective e-commerce shoppers into engaged, brand-loyal customers.

Responsibilities

• Writes high-quality, SEO-optimized copy for consumers shopping Product Description Pages on various online retail platforms
• Conducts keyword research and optimizes product titles, bullet points or key features, product descriptions, and back-end metadata with relevant, highly ranked keywords
• Creates compelling headlines and engaging body copy that capture the target audience's attention while staying true to brand, regulatory, and retailer requirements
• Adapts tone of voice and word choice to appropriately tailor the message for variances in platforms, audiences, and brands
• Juggles multiple projects at once, managing time and meeting deadlines in a fast-paced, detail-oriented environment

Qualifications / Requirements

• Bachelor’s Degree in Communications, Journalism or related field
• 6+ years progressive Communications, Journalism experience; or equivalent combination of education and experience
• Occasional travel either locally, nationally, and/or internationally may be required
• High degree of proficiency in MS Office Suite, Outlook & Internet applications
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
• Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
• Solid understanding and application of mathematical concepts
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment
• Ability to work with and influence peers and management
• Self-motivated with critical attention to detail, deadlines and reporting
• Proven experience with SEO and/or production description copywriting is a plus!