Senior Copywriter B2B Tech - Remote Work

About the role

In this role, you'll lead BairesDev's copywriting function as a strategic, AI-augmented leader who drives revenue from our Lead Gen Initiative. Managing a team of conversion copywriters and partnering with growth marketers and engineers, you'll define copy strategy and build AI-powered systems that scale output far beyond what any team could write by hand.

Responsibilities

• Collaborate with Brand, Growth Product, SEO, SEM, Design, and Engineering to ensure copy quality and consistency across all customer-facing assets.
• Design and own AI-powered copywriting systems including custom GPTs, agents, n8n workflows, and prompt libraries to scale output.
• Lead, coordinate, mentor, and develop the copywriting team, running 1:1s and performance reviews.
• Define copy strategy, brand voice, style guides, and copywriting frameworks while proposing improvements across owned channels.

Requirements

• 8+ years of experience in copywriting roles, with 3+ years in B2B tech/SaaS or similar fast-paced industries.
• Proven track record leading AI adoption and AI-powered workflows in a copywriting or marketing context.
• Experience working for North American-based tech companies, in-house or agency.
• Bachelor's degree or higher.
• Conversion and direct-response copywriting expertise across email, landing pages, ads, and web, including A/B testing and Voice-of-Customer (VoC) research.

Benefits

• 100% remote work
• Work-from-home hardware setup
• Flexible hours
• PTO, parental leave, and other special leaves
• Healthcare coverage (Vision and Dental)
• Life Insurance
• 401K Plan
• Diverse and multicultural work environment
• An innovation-driven environment that provides the support and resources for its professionals to thrive