Senior Copy Editor

Great careers are built at Banner Health. There’s more to health care than doctors and nurses. We support all staff members as they find the path that’s right for them. This is a full-time, Monday - Friday position within the Marketing and Communications team.

About the role

This position is responsible for editing and reviewing written content to ensure it is high-quality, engaging, on-brand, and serves Banner Health's marketing initiatives across all channels and platforms. As a senior member of Banner’s Content team, you will ensure quality assurance for written language content produced by the content team, vendors, freelancers, agencies, and other Banner departments requiring brand review, including content generated by Artificial Intelligence tools.

You will review and approve compelling, on-brand copy for diverse content types such as website content, blogs, email campaigns, video scripts, social media, print materials, paid media creative, infographics, and more. This role requires versatility, strong writing craft, and the ability to adapt voice, tone, and style to meet the needs of different audiences, channels, and content formats while ensuring alignment with content briefs and strategic requirements.

You will collaborate closely with Brand creative teams, subject matter experts (including physician leaders and clinical experts), legal and compliance teams, and other stakeholders to ensure content accuracy, brand consistency, and regulatory compliance. This role also incorporates SEO/AEO/GEO best practices and follows Banner Health’s established style guides and content governance standards.

Responsibilities

• Review, edit, and approve high-quality written content across multiple content types and channels, including website content, blog posts, email campaigns, video scripts, social media, print materials, paid media creative, podcast scripts, landing pages, and other marketing materials.
• Adapt writing style, voice, and tone to meet the specific requirements of different audiences, channels, and content formats while maintaining consistency with Banner Health's brand standards.
• Ensure final copy adheres to content briefs and strategic requirements, delivering polished, publication-ready written content.
• Work from content briefs provided by key marketing stakeholders to ensure content meets strategic objectives, audience needs, and business goals.
• Collaborate with physician leaders, clinical subject matter experts (SMEs), and other stakeholders to fact-check and ensure accurate, credible health-related content.
• Translate complex medical and clinical information into clear, accessible language for consumer audiences.
• Incorporate SEO/AEO/GEO best practices and content optimization techniques, including integrating target keywords, writing compelling meta descriptions and headers, and structuring content for search performance.
• Ensure all content adheres to brand standards, style guides, and content governance frameworks, maintaining consistency across all written materials.
• Collaborate with legal and compliance teams to ensure content meets healthcare marketing regulations (HIPAA, FDA, FTC) and implement quality control measures as needed.
• Partner with Brand creative teams on integrated content development projects, ensuring seamless integration of copy with visual/multimedia elements.
• Manage multiple editing assignments simultaneously, prioritizing work based on strategic frameworks and business needs while meeting deadlines.
• Communicate proactively about project status, potential delays, and resource constraints in a fast-paced, agile environment.
• Incorporate feedback and continuously improve content based on editorial guidance, stakeholder input, and performance insights.
• Stay current on content marketing trends, writing best practices, and healthcare industry developments.
• Support the Content Engine's operational efficiency by following established workflows, using content management and collaboration tools effectively, and contributing to process improvements.
• Manage content requests and production workflows through Adobe Workfront to maintain visibility and alignment with cross-functional stakeholders.

Requirements

• Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
• 7+ years of professional writing or editing experience in marketing, content marketing, publishing, or related field.
• Portfolio demonstrating versatility across multiple content types (web, email, social media, long-form articles, scripts, etc.).
• Exceptional writing, editing, and proofreading skills with strong command of grammar, style, and AP/Chicago style guidelines.
• Ability to adapt voice, tone, and style for different audiences, channels, and content formats.
• Experience writing for consumer audiences with the ability to translate complex information into clear, accessible language.
• Strong research skills and ability to quickly learn and write about new topics.
• Knowledge of SEO/AEO/GEO content best practices and ability to write optimized content that maintains quality and readability.
• Experience working with subject matter experts and incorporating technical or clinical feedback into content.
• Ability to manage multiple writing projects simultaneously and meet deadlines in a fast-paced environment.
• Strong collaboration and communication skills with the ability to work effectively in a matrixed team environment.
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) and comfort learning new content management, project management (Workfront), and collaboration tools.
• Attention to detail with a commitment to accuracy and quality.

Preferred Qualifications

• 5+ years of professional content writing experience.
• Healthcare or regulated industry experience.
• Experience writing health or medical content for consumer audiences.
• Knowledge of healthcare marketing compliance requirements (HIPAA, FDA, FTC).
• Familiarity with content management systems (CMS), digital asset management (DAM), and project management platforms.
• Experience with agile content production methodologies.
• Background in journalism or editorial work.
• Understanding of content performance metrics and data-informed content optimization.
• Experience writing video scripts, podcast scripts, or multimedia content.
• Copywriting or advertising agency experience.
• Additional certifications in content marketing, digital marketing, or related areas.

Pay

Estimated pay range: $35.37 - $58.95 per hour. Banner Health is committed to pay equity and transparency. The posted compensation range is a reasonable estimate based on relevant experience, education, certifications, skills, and geographic location at the time of posting. Actual pay will be determined at offer and may include a review of current employees in similar roles to ensure pay equity.