Senior Content Strategist - Contract

At Horizontal Digital we hold ourselves to one key belief: you’re only as good as your worst customer experience. We create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies by fusing strategy, data, design and technology. Our values drive superior results:

• Lock arms: forge relationships that make our impact 1,000× stronger by working across departments and engaging clients and communities.
• Show hustle: anticipate opportunities, roll up our sleeves and execute the exceptional.
• Embrace change: welcome new technologies and workplace philosophies, constantly anticipating what’s next.
• Elevate empathy: listen before acting, understand diverse perspectives and hold ourselves to higher accountability.
• Never settle: push past easy answers to arrive at bigger, more inspiring ideas.

About the role

We’re looking for a Senior Content Strategist to join our team and play a key role in delivering impactful digital experiences. In this role you’ll collaborate cross‑functionally with strategists, UX designers, developers, and project managers to shape and execute content strategies that drive meaningful business outcomes. You’ll lead both ongoing retainer programs and new consulting engagements, applying a platform‑agnostic approach to solve diverse business challenges.

Responsibilities

• Develop and articulate a clear, strategic point of view for content that aligns with brand identity, business goals, and user needs.
• Lead content strategy deliverables from discovery through execution and subsequent optimization phases across client engagements.
• Analyze performance data and user behavior to uncover insights that inform content decisions and optimization opportunities.
• Conduct industry and competitive reviews to identify content gaps and strategic opportunities.
• Perform detailed content audits and gap analyses to evaluate performance against business objectives.
• Build and maintain content inventories to support site migration planning, information architecture design, and content governance.
• Partner with SEO specialists to integrate search best practices into content strategies.
• Collaborate with the Practice Lead to grow the content strategy discipline, contributing to service offerings, tools, and team development.

Qualifications

• A strategic thinker with a passion for storytelling and content that delivers measurable results.
• Naturally curious and proactive about staying ahead of trends in content strategy, UX, and digital marketing.
• Comfortable navigating ambiguity, shifting priorities, and fast‑paced project environments.
• A strong communicator with excellent writing, presentation, and facilitation skills.
• Detail‑oriented and organized, with a knack for managing complex projects and deliverables.

Skills

• 7‑10 years of content strategy experience, ideally within an agency or consulting environment.
• A bachelor’s degree in marketing, communications, business, or a related field.
• Proficiency with content management systems, keyword research tools, and SEO fundamentals.
• Willingness and ability to apply AI‑driven techniques to the content strategy process to drive efficiencies.
• Strong storytelling and content presentation skills, with the ability to influence stakeholders.
• Advanced organizational and time‑management abilities.
• Familiarity with Microsoft Excel, Google Workspace tools, and analytics platforms.
• Experience with Agile methodology is a plus.