Senior Content Strategist

About the role

We are looking for a Senior Content Strategist to work across servicenow.com, email, paid media, and marketing channels. The role involves identifying what drives audience engagement and pipeline velocity, mapping existing content to buyer personas and journey stages, identifying gaps, and feeding insights into experimentation and prioritization with product marketing.

Responsibilities

• Audit servicenow.com and marketing content to understand what exists, what it says, and how it’s currently organized.
• Map existing content to buyer personas and journey stages.
• Identify which content serves which audiences at which stages of evaluation.
• Identify content and messaging gaps across channels and audiences.
• Surface opportunities to improve engagement, conversion, and stage progression.
• Test content impact and synthesize engagement data and conversion metrics to determine which content actually moves people through the buyer journey and why.
• Develop content strategies and messaging frameworks that inform what content should exist and how it should be positioned, including strategy around ServiceNow's AI capabilities and Agentic products.
• Create flexible content models and persona-based journey maps that feed hypothesis development for experimentation and inform prioritization with product marketing.
• Build content governance frameworks and work with tagging/taxonomy partners to establish metadata standards that enable analysis and measurement across channels.
• Feed strategic insights to product marketing, integrated marketing, copywriters, designers, digital strategists, and experimentation teams.
• Translate "here's what's working, here's what's not" into actionable direction.
• Continuously refine strategy based on data.
• Collaborate with .com, analytics, and product strategy teams on information architecture and content prioritization aligned to business goals.
• Leverage AI tools to accelerate content audits, analysis, and strategy development.

Qualifications

• 7+ years in content strategy, product marketing, or digital marketing, preferably for enterprise B2B technology and AI.
• Proven ability to audit and analyze large content portfolios, map content to buyer journeys, and identify strategic gaps.
• Expertise in SEO, SEM, and AI optimization (AIO) as they relate to content strategy and discoverability.
• Strong analytical and measurement mindset – comfort connecting content performance to business outcomes (conversion, pipeline influence, stage progression).
• Understanding of AI capabilities, use cases, and how to position AI products/features to technical and business audiences.
• Experience using AI tools to accelerate strategy work and analysis.
• Strong understanding of B2B marketing strategy, buyer personas, and buyer journey mapping.
• Proven ability to work cross-functionally with product marketing, demand generation, analytics, and experimentation teams.
• Deep knowledge of content management systems and analytics platforms.
• Excellent written and verbal communication skills; ability to synthesize insights and communicate strategy clearly to stakeholders.
• Strong research and synthesis skills – comfort pulling signal from multiple data sources.
• Bachelor's degree.

Benefits

For positions in this location, we offer a base pay of $126,800 - $221,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure.

Pay

Base pay is a guideline and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.

Schedule

We offer a flexible work schedule that accommodates different work personas (flexible, remote, or required in office) depending on the nature of the work and assigned work location.