Jobs · Marketing · Pennsylvania

Senior Content Editor -Acquisitions (Medical School)

Wolters Kluwer · Philadelphia, PA · 3 wk ago
On-siteMarketing$67k/yrFull-time

About the role

This role is responsible for contributing to the growth of their assigned portfolios, including medical school, osteopathic medicine, and physician associate through the signing and publication of exceptional content to educate and help prepare the next generation of health professionals for practice.

Responsibilities

  • Contribute to the growth of assigned course areas and serve as the internal expert and leader for these areas.
  • Stay continuously informed on customer content needs, market trends, and the competitive landscape to ensure delivery of updated content for students and instructors in higher education.
  • Define the vision and scope of work within each discipline and execute a strategy that ensures editorial quality and sustainable growth.
  • Establish and maintain a network of authors and subject matter experts ("SMEs") and regularly vet and expand that network.
  • Strategically acquire new content assets, pursue mutually beneficial partnerships, secure revisions for existing books and digital assets, and publish content suitable for multiple digital platforms.
  • Collaborate with product marketing, sales, product managers, and content development to ensure successful publications and product launches.
  • Serve as the internal expert for your assigned disciplines and course areas, building an understanding of these markets, including curricula, trends, market size, existing and emerging competitors, and growth opportunities.
  • Define new publishing opportunities, review and modify existing content to maximize profitability and meet customer needs, and take a customer-centric approach to growing the business.
  • Manage relationships with key partners to achieve growth and brand awareness, including authors, SMEs, and societies.
  • Work with marketing and sales colleagues to expand sales and marketing opportunities and maintain an awareness of new trends and developments.
  • Manage the budget for disciplines in assigned programs and ensure that products achieve required contribution margin to grow the business.

Qualifications

  • Education: College degree (BA/BS) required or equivalent relevant experience.
  • Experience: 5+ years of experience in higher education publishing or related field, including editorial acquisitions/strategy (preferred) or development, sales, or marketing.
  • Knowledge of trends, developments, and professionals/thought leaders/authors in assigned specialties ideal but not required.
  • Experience in the processes related to ideating, developing, and producing textbooks, digital ancillaries, and content assets.
  • Skilled in MS Word, Excel, PowerPoint, Outlook, and Teams.
  • Strong oral and written communication skills.
  • High degree of professionalism.
  • Strong project management skills.
  • Ability to develop strategic business plans.
  • Experience in managing the financials of both individual products and portfolios, including creating and managing budgets, forecasting, and P&L oversight.
  • Familiarity with processes related to contract negotiation and author management.
  • Ability and willingness to travel extensively to meet business goals and objectives.
  • History of working effectively as part of a team, including cross-functional collaborations.
  • General knowledge of the healthcare and textbook markets; experience in higher education publishing a plus.

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