Senior Content Creator

About the role

VML is looking for a conceptually strong, creatively hybrid Senior Social Content Creator to join the Creative Team. This role requires a seasoned social-first thinker who can concept, write, shoot, edit, and understands what will connect with audiences on today’s ever-evolving social platforms. The ideal candidate has experience creating influencer-style content in which they star or is a maker-style creator who can artfully shoot and capture breakthrough, inspiring content. You’re equal parts creative thinker and hands-on doer—fluent in creation and editing tools, as well as GenAI tools. Your approach is both artful and strategic, creating work native to the platform, rooted in cultural and audience insights, attuned to social trends, and optimized for algorithms.

Responsibilities

• Lead the creative development of content and social-first projects—from idea through hands-on execution
• Manage junior and mid-level content creators on projects by providing feedback on their ideas and work and helping them hone their conceptual and executional skillsets
• Regularly connect with clients to build trust in thought leadership and ideas, from presenting work to articulating the “why” behind the creative
• Flex across writing, art direction, visual design, and motion guidance—building ideas that live natively in feed
• Collaborate with creative teams, strategy, project managers, producers, and client leads
• Help inform strategic briefs in partnership with the strategy team to ensure they provide a springboard for strong social creative
• Craft platform-specific executions that show an understanding of algorithms, community behaviors, and what drives engagement
• Light, compose, prop, and art direct your own work
• Work within legal requirements, client brand guidelines, and other guardrails
• Stay up to speed on new content formats and innovations across social platforms
• Incorporate learnings and insights about what works and performs well into your work
• Lead brainstorms and meetings—helping to set and level up the creative bar for content across the agency

Requirements

• Minimum 5 years experience as a content creator within an agency, publisher, or in-house team
• Experience concepting, writing, capturing, and starring in live-action content for formats like Instagram Reels or TikTok OR experience concepting, writing, art directing, and capturing maker-style content
• Fluency in creation and editing tools such as Instagram Edits, Adobe Creative Suite, Premiere, Final Cut Pro, After Effects, and/or CapCut, as well as GenAI tools, such as Google Veo and Nano Banana
• A portfolio that demonstrates strong conceptual thinking and hands-on execution
• Deep understanding of content formats, platform best practices, and community behaviors
• Excellent communication, collaboration, and presentation skills, with the ability to take an idea from concept to finished execution quickly without sacrificing craft
• Ability to push others to think more strategically, act more natively, and experiment more boldly

Benefits

• Competitive group health coverage options (medical, dental, vision)
• Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
• Variety of paid time off offerings reflecting investment in overall life balance and wellness
• Growth-minded opportunities, including real-time feedback, training through VML and WPP, and professional development
• Inclusive culture fostering creativity, collaboration, and connection

Pay

The base salary range for this position is $60,000—$140,000 USD.

Schedule

Hybrid approach with teams in the office an average of four days a week.