Senior Content Creator
for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Must not repeat job title. Must not include Job ID etc. Must remove boilerplate like EEO, legal, etc. Must preserve all substantive info.
We need to parse the posting.
Key sections:
- About the role: description of role, senior hands-on production, etc. The posting starts with "Are you an experienced creative storyteller..." then description. So we can put that in About the role.
- Responsibilities: "What You'll Do" bullet list items. We'll extract bullet points.
- Requirements / Qualifications / Skills: The posting has "What We're Looking For" list of skills/experience. Also "YOU SHOULD APPLY IF" list. Also "Advanced writing, producing..." etc. We need to decide how to split. Probably combine into Requirements (experience, education) and Skills (tools). But we can also have Qualifications and Skills sections if content exists.
We must not create sections with filler like "commensurate with experience". Not present.
We need Benefits, Pay, Schedule: The posting includes "WORKING HOURS AND TRAVEL" which gives schedule info. So we can have Schedule section with that content. Benefits: Not explicitly mentioned except maybe "great benefits" in About Us but that's boilerplate? It says "great benefits, open door policy, upward mobility and a strong desire to see you succeed." That's somewhat generic but still mentions benefits. However it's in "About Us" section which might be considered boilerplate? It's not EEO but still promotional. The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "About Us" and "About The Team" might be considered boilerplate? Not sure. It says "About Us Sinclair, Inc...." and "About The Team The life-blood...". This is likely generic marketing, but it's not explicitly prohibited. However we should preserve substantive information. The "great benefits" is a statement but not specific. Might be considered filler? It's vague. The instruction: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. The posting does not state specific benefits, pay, etc. It mentions "great benefits" but not specifics. That could be considered filler. Safer to not include Benefits or Pay sections because no concrete details. Schedule: we have specific schedule info: typical schedule Monday-Friday standard business hours, flexibility may be required, longer days, nights, weekends, holidays may be required, travel may be required infrequent. That's specific enough. So include Schedule section.
Thus sections: About the role, Responsibilities, Requirements (maybe combine Qualifications and Skills?), Skills, Schedule.
We need to use for each section heading. Use - for any list of duties/requirements/benefits. Use
for prose.
We must not repeat job title as heading. Not include Job ID.
We must output only HTML fragment.
Let's craft.
About the role: paragraph(s) summarizing the role description from opening paragraphs until "What You'll Do". We'll combine into a few paragraphs.
Responsibilities: list from "What You'll Do" bullet points. The text includes:
- Lead High-Quality Creative Production
- Write, produce, shoot, edit, and deliver commercial spots, branded content, digital campaigns, promotional creative, and other client deliverables.
- Own high-profile, complex, or priority projects from concept through final delivery, including scripting, pre-production, field production, editing, graphics, audio, revisions, approvals, and exports.
- Develop creative that is clear, compelling, strategically aligned, and appropriate for the audience, platform, client, and market need.
- Maintain high standards for storytelling, visual quality, brand consistency, pacing, sound, graphics, and overall production value.
- Use strong creative judgment to solve production challenges, improve creative outcomes, and protect the quality of the final product.
- Support Market, Regional, and National Production Needs
- Produce creative work for multiple assigned markets while balancing deadlines, priorities, revisions, and client expectations.
- Support high-profile, priority, multi-market, regional, or national productions as business needs require.
- Coordinate production details with Client Services Managers, Strategists, Project Managers, Sales teams, clients, and market stakeholders.
- Help keep production moving during urgent deadlines, high-volume periods, priority campaigns, or complex client deliverables.
- Adapt quickly to changing production needs, shifting priorities, production constraints, and time-sensitive requests.
- Provide Creative Leadership and Team Support
- Serve as a senior creative resource for Content Creators, helping support quality, clarity, creative direction, and production problem-solving.
- Provide constructive feedback, practical guidance, and creative support to help teammates strengthen scripts, shoots, edits, graphics, audio, and final delivery.
- Mentor and support Content Creators through knowledge sharing, production best practices, and feedback that helps raise the overall quality of the team.
- Help translate client, Sales, and market needs into clear creative direction that can be executed effectively.
- Model strong professionalism, accountability, collaboration, and creative ownership across ACCET.
- Collaborate Across Teams and Maintain Workflow Standards
- Partner with Sales, Client Services, Brand, Digital, Project Managers, and market leadership to understand goals and expectations.
- Participate in creative discussions, campaign planning, production conversations, and feedback exchanges as needed.
- Communicate clearly about project status, creative needs, production challenges, asset requirements, and delivery timelines.
- Use Adobe Workfront and other Sinclair systems to track assignments, respond to requests, update project status, and support workflow accuracy.
- Follow ACCET production standards, file management expectations, brand guidelines, quality-control steps, and approval processes.
We'll turn each bullet into
- . Could group under headings? Not required; just list.
Requirements: from "What We're Looking For" list:
- Advanced writing, producing, shooting, editing, storytelling, communication, and organizational skills.
- 3+ years of experience in commercial production, broadcast television, creative services, video production, post-production, digital content, agency work, or a related field preferred.
- Ability to independently lead polished commercial, branded, digital, or promotional content from concept through delivery.
- Strong understanding of video production workflows, including concept development, scripting, shooting, editing, graphics, audio, client approvals, revisions, and final export.
- Proficiency with Adobe Creative Cloud, including Premiere Pro; experience with After Effects, Photoshop, Illustrator, Audition, or similar tools is a plus.
- Familiarity with digital video, social media content, OTT/CTV advertising, branded content, and multi-platform campaign production preferred.
- Experience providing creative feedback, mentoring teammates, or helping guide production quality is preferred.
- Comfort working in project management systems; Adobe Workfront experience is a plus.
- Ability to manage multiple projects, deadlines, stakeholders, and priorities in a fast-paced environment.
- Ability to lift, carry, and move production equipment as needed; valid driver license and good driving record may be required for production-related needs.
- A proactive mindset focused on creativity, collaboration, accountability, quality, efficiency, and continuous improvement.
Also "YOU SHOULD APPLY IF" list:
- You are an experienced creator who wants to lead by example while still staying hands-on in the work.
- You can write, shoot, produce, edit, shape creative, and solve production challenges at a high level.
- You enjoy helping teammates grow while maintaining strong standards for creative quality and delivery.
- You can manage several projects at once while keeping priorities clear, quality high, and deadlines on track.
- You communicate clearly, take feedback well, and work effectively with creative, Sales, client, and leadership partners.
- You want to help ACCET deliver meaningful, high-quality creative work across multiple markets and platforms.
These could be considered Requirements or Qualifications. We'll combine into Requirements section (maybe split into Qualifications and Skills). But we have Skills section for tools etc. Let's decide:
Qualifications: experience, years, ability to lead, understanding workflows, ability to manage multiple projects, lift equipment, driver license, proactive mindset.
Skills: writing, producing, shooting, editing, storytelling, communication, organizational skills; proficiency with Adobe CC, After Effects, Photoshop, Illustrator, Audition; familiarity with digital video, social media, OTT/CTV, branded content, multi-platform; experience providing feedback/mentoring; comfort with project management systems, Adobe Workfront; ability to lift equipment etc maybe also skill.
But to keep simple, we can have Requirements (experience and qualifications) and Skills (technical/tools). We'll include both.
We must not create sections with filler. Ensure each has substantive content.
Schedule: from WORKING HOURS AND TRAVEL paragraph.
Now produce HTML.
We'll wrap sections in maybe not required. Just output headings and content.
Example:
About the role
...
Responsibilities
- ...
...
Requirements
- ...
...
Skills
- ...
...
Schedule
...
Make sure no extra text.
Let's craft concise but preserve all substantive info. Avoid duplication.
We'll need to copy the text exactly? Not required to quote verbatim but preserve info. We'll paraphrase but keep details.
Let's draft About the role paragraph:
Sinclair, Inc. seeks an experienced creative storyteller to join the Agile Creative Content Engagement Team (ACCET) as a Senior Content Creator based in the Asheville, NC TV station group. This senior hands‑on production role focuses on writing, producing, shooting, editing, and delivering high‑impact creative content across multiple markets and platforms. The incumbent will own complex client, market, regional, and national creative projects, guide creative execution, strengthen production quality, and support the development of other Content Creators. The role requires strong production judgment, advanced hands‑on skills, and the ability to lead by example while remaining connected to the work, stepping into the most important projects, shaping scripts and concepts, producing shoots, solving edits, protecting quality standards, and bringing priority work to completion.
That captures.
Responsibilities: we can combine bullet points as above.
We'll produce - for each bullet.
Let's list them concisely but keep details.
I'll write each bullet as a sentence.
Responsibilities list:
- Write, produce, shoot, edit, and deliver commercial spots, branded content, digital campaigns, promotional creative, and other client deliverables.
- Own high‑profile, complex, or priority projects from concept through final delivery, including scripting, pre‑production, field production, editing, graphics, audio, revisions, approvals, and exports.
- Develop creative that is clear, compelling, strategically aligned, and appropriate for the audience, platform, client, and market need.
- Maintain high standards for storytelling, visual quality, brand consistency, pacing, sound, graphics, and overall production value.
- Use strong creative judgment to solve production challenges, improve creative outcomes, and protect the quality of the final product.
- Produce creative work for multiple assigned markets while balancing deadlines, priorities, revisions, and client expectations.
- Support high‑profile, priority, multi‑market, regional, or national productions as business needs require.
- Coordinate production details with Client Services Managers, Strategists, Project Managers, Sales teams, clients, and market stakeholders.
- Help keep production moving during urgent deadlines, high‑volume periods, priority campaigns, or complex client deliverables.
- Adapt quickly to changing production needs, shifting priorities, production constraints, and time‑sensitive requests.
- Serve
- for any list of duties/requirements/benefits. Use
for prose. We must not repeat job title as heading. Not include Job ID. We must output only HTML fragment. Let's craft. About the role: paragraph(s) summarizing the role description from opening paragraphs until "What You'll Do". We'll combine into a few paragraphs. Responsibilities: list from "What You'll Do" bullet points. The text includes: - Lead High-Quality Creative Production - Write, produce, shoot, edit, and deliver commercial spots, branded content, digital campaigns, promotional creative, and other client deliverables. - Own high-profile, complex, or priority projects from concept through final delivery, including scripting, pre-production, field production, editing, graphics, audio, revisions, approvals, and exports. - Develop creative that is clear, compelling, strategically aligned, and appropriate for the audience, platform, client, and market need. - Maintain high standards for storytelling, visual quality, brand consistency, pacing, sound, graphics, and overall production value. - Use strong creative judgment to solve production challenges, improve creative outcomes, and protect the quality of the final product. - Support Market, Regional, and National Production Needs - Produce creative work for multiple assigned markets while balancing deadlines, priorities, revisions, and client expectations. - Support high-profile, priority, multi-market, regional, or national productions as business needs require. - Coordinate production details with Client Services Managers, Strategists, Project Managers, Sales teams, clients, and market stakeholders. - Help keep production moving during urgent deadlines, high-volume periods, priority campaigns, or complex client deliverables. - Adapt quickly to changing production needs, shifting priorities, production constraints, and time-sensitive requests. - Provide Creative Leadership and Team Support - Serve as a senior creative resource for Content Creators, helping support quality, clarity, creative direction, and production problem-solving. - Provide constructive feedback, practical guidance, and creative support to help teammates strengthen scripts, shoots, edits, graphics, audio, and final delivery. - Mentor and support Content Creators through knowledge sharing, production best practices, and feedback that helps raise the overall quality of the team. - Help translate client, Sales, and market needs into clear creative direction that can be executed effectively. - Model strong professionalism, accountability, collaboration, and creative ownership across ACCET. - Collaborate Across Teams and Maintain Workflow Standards - Partner with Sales, Client Services, Brand, Digital, Project Managers, and market leadership to understand goals and expectations. - Participate in creative discussions, campaign planning, production conversations, and feedback exchanges as needed. - Communicate clearly about project status, creative needs, production challenges, asset requirements, and delivery timelines. - Use Adobe Workfront and other Sinclair systems to track assignments, respond to requests, update project status, and support workflow accuracy. - Follow ACCET production standards, file management expectations, brand guidelines, quality-control steps, and approval processes. We'll turn each bullet into
- . Could group under headings? Not required; just list.
Requirements: from "What We're Looking For" list:
- Advanced writing, producing, shooting, editing, storytelling, communication, and organizational skills.
- 3+ years of experience in commercial production, broadcast television, creative services, video production, post-production, digital content, agency work, or a related field preferred.
- Ability to independently lead polished commercial, branded, digital, or promotional content from concept through delivery.
- Strong understanding of video production workflows, including concept development, scripting, shooting, editing, graphics, audio, client approvals, revisions, and final export.
- Proficiency with Adobe Creative Cloud, including Premiere Pro; experience with After Effects, Photoshop, Illustrator, Audition, or similar tools is a plus.
- Familiarity with digital video, social media content, OTT/CTV advertising, branded content, and multi-platform campaign production preferred.
- Experience providing creative feedback, mentoring teammates, or helping guide production quality is preferred.
- Comfort working in project management systems; Adobe Workfront experience is a plus.
- Ability to manage multiple projects, deadlines, stakeholders, and priorities in a fast-paced environment.
- Ability to lift, carry, and move production equipment as needed; valid driver license and good driving record may be required for production-related needs.
- A proactive mindset focused on creativity, collaboration, accountability, quality, efficiency, and continuous improvement.
Also "YOU SHOULD APPLY IF" list:
- You are an experienced creator who wants to lead by example while still staying hands-on in the work.
- You can write, shoot, produce, edit, shape creative, and solve production challenges at a high level.
- You enjoy helping teammates grow while maintaining strong standards for creative quality and delivery.
- You can manage several projects at once while keeping priorities clear, quality high, and deadlines on track.
- You communicate clearly, take feedback well, and work effectively with creative, Sales, client, and leadership partners.
- You want to help ACCET deliver meaningful, high-quality creative work across multiple markets and platforms.
These could be considered Requirements or Qualifications. We'll combine into Requirements section (maybe split into Qualifications and Skills). But we have Skills section for tools etc. Let's decide:
Qualifications: experience, years, ability to lead, understanding workflows, ability to manage multiple projects, lift equipment, driver license, proactive mindset.
Skills: writing, producing, shooting, editing, storytelling, communication, organizational skills; proficiency with Adobe CC, After Effects, Photoshop, Illustrator, Audition; familiarity with digital video, social media, OTT/CTV, branded content, multi-platform; experience providing feedback/mentoring; comfort with project management systems, Adobe Workfront; ability to lift equipment etc maybe also skill.
But to keep simple, we can have Requirements (experience and qualifications) and Skills (technical/tools). We'll include both.
We must not create sections with filler. Ensure each has substantive content.
Schedule: from WORKING HOURS AND TRAVEL paragraph.
Now produce HTML.
We'll wrap sections in maybe not required. Just output headings and content.
Example:
About the role
...
Responsibilities
- ... ...
Requirements
- ... ...
Skills
- ... ...
Schedule
...
Make sure no extra text. Let's craft concise but preserve all substantive info. Avoid duplication. We'll need to copy the text exactly? Not required to quote verbatim but preserve info. We'll paraphrase but keep details. Let's draft About the role paragraph: Sinclair, Inc. seeks an experienced creative storyteller to join the Agile Creative Content Engagement Team (ACCET) as a Senior Content Creator based in the Asheville, NC TV station group. This senior hands‑on production role focuses on writing, producing, shooting, editing, and delivering high‑impact creative content across multiple markets and platforms. The incumbent will own complex client, market, regional, and national creative projects, guide creative execution, strengthen production quality, and support the development of other Content Creators. The role requires strong production judgment, advanced hands‑on skills, and the ability to lead by example while remaining connected to the work, stepping into the most important projects, shaping scripts and concepts, producing shoots, solving edits, protecting quality standards, and bringing priority work to completion. That captures. Responsibilities: we can combine bullet points as above. We'll produce- for each bullet. Let's list them concisely but keep details. I'll write each bullet as a sentence. Responsibilities list: - Write, produce, shoot, edit, and deliver commercial spots, branded content, digital campaigns, promotional creative, and other client deliverables. - Own high‑profile, complex, or priority projects from concept through final delivery, including scripting, pre‑production, field production, editing, graphics, audio, revisions, approvals, and exports. - Develop creative that is clear, compelling, strategically aligned, and appropriate for the audience, platform, client, and market need. - Maintain high standards for storytelling, visual quality, brand consistency, pacing, sound, graphics, and overall production value. - Use strong creative judgment to solve production challenges, improve creative outcomes, and protect the quality of the final product. - Produce creative work for multiple assigned markets while balancing deadlines, priorities, revisions, and client expectations. - Support high‑profile, priority, multi‑market, regional, or national productions as business needs require. - Coordinate production details with Client Services Managers, Strategists, Project Managers, Sales teams, clients, and market stakeholders. - Help keep production moving during urgent deadlines, high‑volume periods, priority campaigns, or complex client deliverables. - Adapt quickly to changing production needs, shifting priorities, production constraints, and time‑sensitive requests. - Serve