Jobs · Marketing · Florida

Senior Competitive Intelligence Specialist

Akerman LLP · Tampa, FL · 5 days ago
MarketingFull-time

Key Responsibilities

  • Lead in-depth research and analysis across clients, prospects, industries, competitors, and legal market trends, delivering actionable insights that support firm strategy and business development initiatives.
  • Identify patterns, risks, and opportunities by synthesizing financial, transactional, regulatory, and market data into clear, actionable insights.
  • Serve as a strategic partner to the Marketing & Client Development department, supporting client strategy, market entry, and competitive positioning through insight-driven analysis.
  • Demonstrate commitment to ethical competitive intelligence practices, including lawful and appropriate research methods, sound source evaluation, confidentiality, and adherence to the firm’s professional obligations.
  • Prepare high-level strategic profiles and briefings in support of priority opportunities, including client meetings, pitches, RFPs, and leadership-facing initiatives, in partnership with the CI and Marketing & Client Development teams.
  • Identify and drive cross-selling and client growth opportunities aligned with firm priorities and industry focus areas.
  • Support go-to-market strategy development by aligning intelligence with firm capabilities and growth objectives.
  • Proactively monitor and synthesize market developments, competitive activity, client news, and regulatory trends, translating findings into business implications.
  • Evaluate and communicate the firm’s competitive positioning across key practices, industries, and geographies.
  • Develop market landscape analyses and competitive benchmarking to inform leadership decision-making.
  • Analyze complex datasets and research outputs, translating findings into clear, concise deliverables and visualizations.
  • Track and report on intelligence activities and outcomes to demonstrate impact, trends, and ROI.
  • Leverage and continuously improve use of research platforms, CRM systems, and emerging technologies (including AI tools).
  • Contribute to the evolution of the firm’s intelligence capabilities by enhancing methodologies, workflows, and best practices, and by supporting knowledge sharing across the Competitive Intelligence and Marketing & Client Development teams.
  • Take ownership of complex intelligence projects, managing scope, timelines, and deliverables to ensure high-quality outcomes.

Qualifications

  • Bachelor’s degree required; advanced degree a plus.
  • 5+ years of experience in competitive intelligence, market research, or business analysis (law firm or professional services preferred).
  • Demonstrated ability to deliver actionable insights and strategic recommendations, not just research outputs.
  • Exceptional analytical, writing, and synthesis skills with strong attention to detail.
  • Strong proficiency in Excel, PowerPoint, and data analysis tools.
  • Ability to manage multiple priorities in a fast-paced, high-demand environment.
  • High level of professional judgment, discretion, and client service orientation.

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