Senior Competitive Intelligence Specialist
Akerman LLP · Tampa, FL · 5 days ago
MarketingFull-time
Key Responsibilities
- Lead in-depth research and analysis across clients, prospects, industries, competitors, and legal market trends, delivering actionable insights that support firm strategy and business development initiatives.
- Identify patterns, risks, and opportunities by synthesizing financial, transactional, regulatory, and market data into clear, actionable insights.
- Serve as a strategic partner to the Marketing & Client Development department, supporting client strategy, market entry, and competitive positioning through insight-driven analysis.
- Demonstrate commitment to ethical competitive intelligence practices, including lawful and appropriate research methods, sound source evaluation, confidentiality, and adherence to the firm’s professional obligations.
- Prepare high-level strategic profiles and briefings in support of priority opportunities, including client meetings, pitches, RFPs, and leadership-facing initiatives, in partnership with the CI and Marketing & Client Development teams.
- Identify and drive cross-selling and client growth opportunities aligned with firm priorities and industry focus areas.
- Support go-to-market strategy development by aligning intelligence with firm capabilities and growth objectives.
- Proactively monitor and synthesize market developments, competitive activity, client news, and regulatory trends, translating findings into business implications.
- Evaluate and communicate the firm’s competitive positioning across key practices, industries, and geographies.
- Develop market landscape analyses and competitive benchmarking to inform leadership decision-making.
- Analyze complex datasets and research outputs, translating findings into clear, concise deliverables and visualizations.
- Track and report on intelligence activities and outcomes to demonstrate impact, trends, and ROI.
- Leverage and continuously improve use of research platforms, CRM systems, and emerging technologies (including AI tools).
- Contribute to the evolution of the firm’s intelligence capabilities by enhancing methodologies, workflows, and best practices, and by supporting knowledge sharing across the Competitive Intelligence and Marketing & Client Development teams.
- Take ownership of complex intelligence projects, managing scope, timelines, and deliverables to ensure high-quality outcomes.
Qualifications
- Bachelor’s degree required; advanced degree a plus.
- 5+ years of experience in competitive intelligence, market research, or business analysis (law firm or professional services preferred).
- Demonstrated ability to deliver actionable insights and strategic recommendations, not just research outputs.
- Exceptional analytical, writing, and synthesis skills with strong attention to detail.
- Strong proficiency in Excel, PowerPoint, and data analysis tools.
- Ability to manage multiple priorities in a fast-paced, high-demand environment.
- High level of professional judgment, discretion, and client service orientation.