Senior Community Liaison - Hospice

Responsibilities

• Conduct in-person sales calls to existing and potential referral sources, including hospitals, physician practices, nursing homes, assisted living facilities, and other relevant organizations.
• Document all interactions and activities accurately and timely in the CRM system.
• Build and maintain strong, professional relationships with referral sources to increase awareness and generate hospice referrals.
• Leverage market data and territory insights to develop and execute effective outreach plans, ensuring optimal reach and frequency to achieve referral targets.
• Promote hospice programs and services to professionals, civic organizations, and community groups.
• Participate in company-provided training and self-study opportunities to enhance knowledge of hospice care and related disease states.
• Maintain a thorough understanding of hospice care benefits to effectively communicate value to referral sources and families.
• Collaborate with internal operational and clinical teams to ensure quality care and seamless service delivery.
• Cook up with other BrightSpring service lines within the territory, when applicable, to support a continuum of care.
• Complete administrative tasks including CRM updates, expense reporting, and business planning accurately and on time.
• Ensure compliance with all applicable state, federal, and local regulatory requirements.
• Assist in the interviewing and hiring process for Community Liaisons, ensuring alignment with organizational values and goals.
• Provide training and mentorship to new Community Liaisons to support their professional development and effective team integration.
• Conduct monthly field coaching to support the development and success of team members.
• Aid in the development of marketing strategies and collateral to strengthen brand presence and support sales initiatives.
• Support growth strategies and initiatives as delegated by the supervisor.
• Travel to other areas as needed to support Community Liaisons and ensure consistent team performance across territories.
• Play a critical role in shaping and implementing best practices for customer engagement, retention, and acquisition across the region.

Qualifications

• Bachelor’s or Master’s degree in business, healthcare, or a related discipline.
• Minimum of 3 years of successful healthcare marketing experience.
• Proven ability to collaborate with operations and clinical teams to optimize key performance indicators (KPIs).
• Must be in good standing with at least 12 months in current position.
• Demonstrated growth in current territory with consistent achievement of performance goals.
• Demonstrate strong interpersonal and communication skills, with the ability to engage tactfully and professionally with referral sources, customers, community stakeholders, and internal teams.

About the role

Adoration Health, an affiliate of BrightSpring Health Services, provides quality and compassionate services in the comfort of home, supporting patients, families, and caregivers in their time of need. Adoration was formed to fill the need for a loving, community-focused, caring organization. Our employees and caregivers are proud to be a part of the Adoration team and the mission of our company. For more information, please visit www.adorationhealth.com. Follow us on Facebook and LinkedIn.