Senior Communication Manager, Food Policy Program
Vital Strategies · New York, NY · 1 wk ago
HybridWriting$104k–$114k/yrFull-time
Duties & Responsibilities
- Lead the development and implementation of a public accountability communication strategy focused on exposing and countering harmful food and beverage industry practices.
- Advise leadership on emerging industry tactics, reputational risks, and advocacy opportunities.
- Support risk assessment and mitigation for politically sensitive or industry-opposed advocacy activities and coordinate rapid response communications when appropriate.
- Campaign Development & Execution - Coordinate the development and dissemination of high-impact communication campaigns designed to increase public awareness and accountability pressure.
- Establish and oversee social media, digital engagement, and influencer partnerships to expand campaign reach and audience engagement.
- Collaborate with communications agencies and external consultants to deliver integrated digital and media campaigns.
- Content Development & Messaging - Translate complex evidence and research into accessible public-facing content, including reports, briefings, digital assets, and campaign messaging.
- Ensure messaging consistency and alignment across partner organizations, campaigns, and communication channels.
- Media Relations & Public Engagement - Prepare PR materials, including press releases, newsletter copy, and fact sheets; monitor news and pitch story ideas, interviews, and statements from key spokespeople.
- Organize spokesperson trainings. Manage and participate in events, including workshops, trainings, conferences, campaign launches, and press conferences.
- Partnerships & Stakeholder Coordination - Work closely with academic partners, civil society organizations, media stakeholders, and colleagues to ensure strategic alignment and coordinated delivery.
- Manage stakeholder engagement to ensure successful execution of strategy objectives.
- Monitor campaign performance, audience engagement, and narrative penetration, and provide regular reporting and strategic recommendations.
- Identify opportunities to increase public mobilization and media attention around accountability and food policy issues.
- Provide regular reports on the progress of activities and developments related to program objectives.
- Knowledge Management & Intelligence - Develop and manage systems for collecting, archiving, and curating industry-related materials, including media coverage and industry-led campaigns.
- Project & Program Management - Manage project timelines, deliverables, budgets, and stakeholder engagement to ensure successful execution of strategy objectives.
- Support other programs as needed.
Qualifications
- Education and Degree - Bachelor’s degree
- Skills And Abilities - Strong project management skills, demonstrated excellence in written and verbal communication, self-starter with ability to work independently and in cross-functional teams, ability to communicate and collaborate effectively across time zones and platforms, strong skills in organizing resources and establishing work priorities and timely meeting of deadlines and milestones, experience in developing and managing productive relationships, partnerships and collaborations
- Experience: Required - Minimum of 8 years work experience with at least five years of job-related experience in advertising, digital marketing, strategic communications and/or public relations, preferably in public health, demonstrated capacity to think strategically, to lead and work within diverse teams, to work in multi-cultural settings and with a high degree of independence, advanced-level proficiency with Microsoft Office packages, demonstrated experience in developing and managing productive relationships, partnerships and collaborations
- PREFERRED - Experience in communicating complex concepts for non-technical audiences, experience in communication and government relations, familiarity with public health and advocacy work, experience working with NGOs and public interest groups on public policy initiatives, experience working in cross-cultural settings, experience in working with donors, multilateral organizations, foundations, and technical assistance agencies