Senior Business Development Manager, Strategy

About the role

The Senior Business Development Manager, Strategy, Incubation is responsible for investigating, proposing, and executing market and product line extensions within the data center cooling market. This commercially-oriented senior role owns the business and go-to-market dimensions of concepts advancing through the Incubation funnel. The position develops business cases, value propositions, pricing strategies, market positioning, and go-to-market plans for new subsystems, and leads the structured handover of mature concepts to the established Danfoss product organization. The role serves as the principal commercial interface between the Incubation team, the broader Danfoss business, and external customers, collaborating with engineering, sales, and system application engineering teams to execute strategic plans for extending product offerings and addressing new markets and customers. This position may also lead a team of regional System Application Engineers and Business Development Managers.

Responsibilities

• Develop and maintain comprehensive business cases for concepts advancing through the Incubation funnel, including market sizing, revenue projections, gross margin analysis, investment requirements, and return-on-investment calculations.
• Define commercial assumptions, validate them through customer engagement and market analysis, and refine business cases iteratively as concepts mature through stage-gate reviews.
• Define clear, differentiated value propositions for each subsystem concept, translating technical capabilities into quantified customer benefits relevant to hyperscale operators, colocation providers, enterprise data center operators, and server OEMs and ODMs.
• Develop comprehensive go-to-market plans for concepts approaching market readiness, including target customer prioritization, channel strategy, launch sequencing, and supporting commercial enablement materials.
• Define launch readiness criteria across product, commercial, supply chain, and support dimensions, and drive cross-functional alignment to achieve them.
• Analyze market sizes, growth, share, technology trends, and competitive risks within the regional data center cooling market to identify high-potential applications and markets.
• Visit and meet customers to gather feedback, deepen market knowledge, and assess commercialization opportunities for new solutions.
• Research competitors, market share, and potential threats to Danfoss, using insights to strengthen Danfoss’s market positioning.
• Establish a high-performance business development culture focused on market trends, customer engagement, and strategic thinking.
• Conduct performance management, professional development, and succession planning for regional business development and system application engineering team members.

Requirements

• Bachelor’s degree in Engineering, Business Administration, Economics, or a related discipline; a Master’s degree in Business Administration (MBA) or equivalent is strongly preferred.
• Minimum of eight (8) years of professional experience in product management, product marketing, or commercial strategy roles, with substantial business-to-business technology experience.
• Demonstrated track record of developing and executing business cases, pricing strategies, and go-to-market plans for technology products with measurable commercial outcomes.
• Strong commercial acumen, including proficiency in market sizing, pricing analysis, business case construction, and financial modeling.
• Proven ability to launch new products into demanding business-to-business markets, including responsibility for launch readiness and post-launch commercial performance.
• Ability to engage credibly with engineering organizations and effectively bridge technical and commercial stakeholders.
• Prior product management or commercial strategy experience in data center, thermal management, cooling, semiconductor, or related infrastructure sectors preferred.
• Collaborative working style with proven effectiveness in cross-functional, cross-regional, and matrixed organizations.

Benefits

• Promotion from within and support for learning through mentoring, training, and global opportunities.
• Flexibility, autonomy, and support to maintain a healthy work-life balance.
• Inclusive work environment that respects and values diversity.
• Country-specific benefits including 13th salary, annual bonus, paid vacation, pension plans, and personal insurance.

Pay

Salary range: $120,000.00 – $155,000.00 based on experience and industry knowledge.

Schedule

This position works fully onsite.