Jobs · Business Development · Texas

Senior Business Development Manager, Advertising

Expedia Group · Dallas, TX · 1 mo ago
On-siteBusiness Development$137k–$192k/yrFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes description: "Expedia Group brands power global travel..." etc. We need to extract sections: About the role (maybe the intro paragraph), Responsibilities (the bullet list under "In this role, you will..."), Requirements/Qualifications (Experience & Qualifications and Preferred Qualifications), Benefits (Benefits And Perks), Pay (the total cash ranges), maybe Schedule not present. Also maybe "Why Join Us?" could be part of About the role? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should include sections only if there is real specific content. We'll need to decide which headings to use. We have content: - Intro: "Expedia Group brands power global travel for everyone, everywhere..." plus "Why Join Us? ..." plus description of culture, benefits, etc. This could be "About the role" or maybe "About the company". But we can treat as "About the role". We'll include a

with that prose. - Responsibilities: bullet list under "In this role, you will Own a portfolio..." etc. Those are duties. We'll put under

Responsibilities

with
  • each bullet. - Experience & Qualifications: list of required experience bullet points. Also Preferred Qualifications bullet list. Could combine under

    Requirements

    or separate Requirements and Preferred Qualifications. The instruction allows sections like Requirements, Qualifications, Skills. We could do Requirements for required experience, and Qualifications for preferred. Or combine. Let's do Requirements for required experience, and Qualifications for preferred. - Benefits: Benefits And Perks section. We'll put under

    Benefits

    with
    • each benefit. - Pay: The total cash ranges for locations. We'll put under

      Pay

      with maybe a

      describing ranges. Could also list each location as

        . We'll include

        with the ranges. - Schedule: not present, so omit. We must not repeat job title as heading. No Job ID etc. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Also remove "Learn more about life at Expedia Group at https://..." maybe that's part of benefits? It's a link; we could keep as part of benefits? It's not a benefit per se but it's a link. Might be considered boilerplate? It's not EEO. It's a link to life at Expedia Group. Might be okay to keep as part of benefits? But it's more like a "Learn more". Could be considered navigation? Probably safe to keep as part of benefits? The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. That link is not exactly those; it's a "Learn more about life at Expedia Group". Might be considered navigation? It's a link to careers page. Might be considered navigation. Safer to remove it. Also remove "Accommodation requests ..." that's EEO/accommodation? Might be considered legal? It's about accommodation requests; could be considered EEO? It's about disability accommodation. Might be considered legal/EEO. Safer to remove. Also remove "About Expedia Group" paragraph? That's company description; could be considered part of About the role? Might be okay to keep as part of About the role? It's more about the company. Could be considered boilerplate? Not exactly. Might be okay to keep as part of About the role. But we already have an intro about culture; we could combine. We need to preserve ALL substantive information; do not invent or summarize away detail. So we must keep the pay ranges exactly as given. Also keep the benefits list exactly. Let's extract substantive content: Intro paragraph(s): "Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us." That's the intro. Then job title line: "Sr. Business Development Manager, Expedia Group Advertising (EGA)" but we should not repeat as heading. Then description: "We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. We are looking for a Sr. Business Development Manager to drive new business and grow strategic partner relationships within Expedia Group Advertising. In this role, you will own the full sales cycle from prospecting and opportunity development through proposal, negotiation, close, and renewal. This is a highly consultative, externally facing sales role for someone who is comfortable navigating complex organizations, identifying growth opportunities, and building trusted relationships with senior decision-makers. You will work cross-functionally with internal partners across sales, marketing, planning, insights, operations, and product teams to develop solutions that meet client goals and drive revenue growth." That could be part of About the role as well. Then "In This Role, You Will" bullet list: - Own a portfolio of prospective and existing partners within an assigned territory, vertical, or account set - Build and advance a pipeline of new business opportunities through prospecting, networking, referrals, and market intelligence - Lead the end-to-end sales process, including discovery, solution development, proposal creation, commercial negotiation, closing, and renewal planning - Develop tailored advertising and partnership solutions aligned to customer objectives, market conditions, and business priorities - Build strong relationships with senior client stakeholders and influence decision-making within complex organizations - Partner with cross-functional teams to shape effective go-to-market strategies and deliver high-quality client solutions - Use customer, market, and revenue insights to prioritize opportunities and inform territory planning - Maintain accurate pipeline visibility, opportunity hygiene, and sales activity tracking in CRM and related tools - Meet or exceed revenue targets and contribute to broader team growth goals - Share expertise, coach peers informally, and help elevate sales excellence across the organization Then "Experience & Qualifications" bullet list (required): - 5+ years of relevant experience - Experienced in business development, media sales, advertising sales, partnership sales, or consultative B2B selling - Skilled at managing complex opportunities and multi-stakeholder sales cycles - Strong communicator with the ability to present ideas clearly, influence effectively, and tailor messaging to different audiences - Commercially minded, analytically strong, and comfortable using data to build a business case and guide decisions - Effective at building trust with external partners and collaborating with internal stakeholders across functions - Organized and proactive, with strong follow-through and the ability to manage multiple priorities - Comfortable working in a fast-paced, evolving environment with ambitious revenue goals Then "Preferred Qualifications" bullet list: - Bachelor’s degree or equivalent practical experience - Significant experience in business development, strategic sales, advertising, media, travel, or digital partnerships - Experience working with CRM tools such as Salesforce and sales collaboration tools such as Slack - Familiarity with media, marketing, audience, or platform-based solutions - Experience selling into enterprise or highly matrixed customer organizations Then Pay section: multiple paragraphs for each location. We'll capture all. "The total cash range (inclusive of base salary and variable incentive target) for this position in Austin is $137,000.00 to $191,500.00. Employees in this role have the potential to increase their pay up to $219,000.00, based on ongoing, demonstrated, and sustained performance in the role. Incentive plan performance above target will also earn more than the incentive target compensation amount." Same for Seattle. Then Denver: "$127,500.00 to $178,500.00. Employees in this role have the potential to increase their pay up to $204,000.00, based on ongoing, demonstrated, and sustained performance in the role. Incentive plan performance above target will also earn more than the incentive target compensation amount." Dallas same as Denver. Then "Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future." We'll include that as part of Pay. Benefits: "Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership." We'll put as

        • each item. We must not include the link "Learn more about life at Expedia Group at https://careers.expediagroup.com/life." Remove. Also remove "Accommodation requests ..." and "About Expedia Group" paragraph? The About Expedia Group paragraph: "Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease." That's substantive about company; could be part of About the role? Might be okay to keep. It's not boilerplate. We'll include it in About the role maybe after the intro. Also remove "Important notice", "Equal Opportunity", etc. Those are boilerplate EEO/legal. Remove. Thus final HTML:

          About the role

          Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

          We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. We are looking for a Sr. Business Development Manager to drive new business and grow strategic partner relationships within Expedia Group Advertising. In this role, you will own the full sales cycle from prospecting and opportunity development through proposal, negotiation, close, and renewal. This is a highly consultative, externally facing sales role for someone who is comfortable navigating complex organizations, identifying growth opportunities, and building trusted relationships with senior decision-makers. You will work cross-functionally with internal partners across sales, marketing, planning, insights, operations, and product teams to develop solutions that meet client goals and drive revenue growth.

          Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B

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