Senior Business Development Manager, Advertising

We need to output HTML fragment with sections: About the role? Actually we have a description: "We create and deliver tailored marketing strategies..." That's about the role. Then responsibilities list. Then Experience & Qualifications. Then Pay (cash ranges). Then Benefits And Perks. Also maybe "Why Join Us?" but that's generic company description; we can include as About the role? The instruction: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should include sections only when posting has real specific content. So we need sections: About the role (intro paragraph), Responsibilities (list), Experience & Qualifications (maybe combine Experience and Qualifications), Pay (cash ranges), Benefits And Perks (list). No Schedule. No Skills separate unless present. The posting includes "Experience & Qualifications" with bullet-like sentences. We'll put that under

Experience & Qualifications

with

• . Also maybe "Preferred Qualifications" could be part of same section. We must not repeat job title as heading. No Job ID. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. So we need to strip out the "Why Join Us?" paragraph? That's generic company description but could be considered part of About the role? It's about company values. Might be considered boilerplate? It's not exactly EEO but it's generic. The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "Why Join Us?" is not exactly those, but it's more marketing fluff. However we need to preserve ALL substantive information; do NOT invent or summarize away detail. The "Why Join Us?" is substantive? It's about culture, values, benefits. But later we have Benefits And Perks section. The "Why Join Us?" includes: "We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey." That's benefits info, but we also have a Benefits And Perks section later with specifics. We could keep the Why Join Us? as part of About the role or maybe incorporate into Benefits. But we should not duplicate. Since we have a Benefits And Perks section later, we could incorporate the generic benefits into that section? But we must preserve all substantive information; we can keep the Why Join Us? as a paragraph under About the role (or as a separate section like "About Us"? Not in allowed headings). The allowed headings list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we could put the Why Join Us? under About the role (makes sense). Then later Benefits And Perks section will have specific benefits list. Thus structure:

  About the role

  Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

  But that includes "Why Join Us?" which is a heading inside paragraph; maybe we keep as is. Then responsibilities: The block starting "We create and deliver tailored marketing strategies for Expedia Group’s brands..." Actually that is more about the team. Then "We are looking for a Sr. Business Development Manager to drive new business and grow strategic partner relationships within Expedia Group Advertising." Then "In this role, you will own the full sales cycle..." Then "In This Role, You Will" bullet list. We should extract responsibilities as list items. Let's list responsibilities: - Own a portfolio of prospective and existing partners within an assigned territory, vertical, or account set - Build and advance a pipeline of new business opportunities through prospecting, networking, referrals, and market intelligence - Lead the end-to-end sales process, including discovery, solution development, proposal creation, commercial negotiation, closing, and renewal planning - Develop tailored advertising and partnership solutions aligned to customer objectives, market conditions, and business priorities - Build strong relationships with senior client stakeholders and influence decision-making within complex organizations - Partner with cross-functional teams to shape effective go-to-market strategies and deliver high-quality client solutions - Use customer, market, and revenue insights to prioritize opportunities and inform territory planning - Maintain accurate pipeline visibility, opportunity hygiene, and sales activity tracking in CRM and related tools - Meet or exceed revenue targets and contribute to broader team growth goals - Share expertise, coach peers informally, and help elevate sales excellence across the organization We'll put those in
  • . Then Experience & Qualifications: list: - 5+ years of relevant experience - Experienced in business development, media sales, advertising sales, partnership sales, or consultative B2B selling - Skilled at managing complex opportunities and multi-stakeholder sales cycles - Strong communicator with the ability to present ideas clearly, influence effectively, and tailor messaging to different audiences - Commercially minded, analytically strong, and comfortable using data to build a business case and guide decisions - Effective at building trust with external partners and collaborating with internal stakeholders across functions - Organized and proactive, with strong follow-through and the ability to manage multiple priorities - Comfortable working in a fast-paced, evolving environment with ambitious revenue goals Preferred Qualifications (could be included as part of same section or separate? We could keep as part of Experience & Qualifications but maybe separate heading "Preferred Qualifications"? Not in allowed list but could be under Qualifications. The allowed headings include Qualifications. So we could have

    Qualifications

    and include both required and preferred? But we already have Experience & Qualifications heading. The instruction: Use headings e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we could use Qualifications for the experience/qualifications. But we already used Experience & Qualifications as a heading; maybe better to rename to Qualifications. However we must not invent headings not in list? It says "Use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The e.g. suggests those are examples, not exclusive. But safer to stick to those examples. So we should use Qualifications heading. We'll put all experience and qualifications under Qualifications. Thus:

    Qualifications

    • 5+ years of relevant experience
    • Experienced in business development, media sales, advertising sales, partnership sales, or consultative B2B selling
    • Skilled at managing complex opportunities and multi-stakeholder sales cycles
    • Strong communicator with the ability to present ideas clearly, influence effectively, and tailor messaging to different audiences
    • Commercially minded, analytically strong, and comfortable using data to build a business case and guide decisions
    • Effective at building trust with external partners and collaborating with internal stakeholders across functions
    • Organized and proactive, with strong follow-through and the ability to manage multiple priorities
    • Comfortable working in a fast-paced, evolving environment with ambitious revenue goals
    • Preferred Qualifications: Bachelor’s degree or equivalent practical experience
    • Significant experience in business development, strategic sales, advertising, media, travel, or digital partnerships
    • Experience working with CRM tools such as Salesforce and sales collaboration tools such as Slack
    • Familiarity with media, marketing, audience, or platform-based solutions
    • Experience selling into enterprise or highly matrixed customer organizations
    But we need to avoid duplication; we could keep preferred as separate list items. Now Pay: we have multiple locations with ranges. We need to include Pay section with that info. Should we list each location? Yes. Thus:

    Pay

    • Austin: total cash range (base + variable incentive target) $137,000.00 to $191,500.00; potential to increase up to $219,000.00 based on sustained performance.
    • Seattle: same as Austin.
    • Denver: total cash range $127,500.00 to $178,500.00; potential up to $204,000.00.
    • Dallas: same as Denver.
    • Starting pay varies based on location, budget, and individual knowledge, skills, experience; pay ranges may be modified in the future.
    But we need to preserve the exact wording? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we should keep the details as given, not overly summarize. Could keep each location bullet with the exact sentences. Thus: - The total cash range (inclusive of base salary and variable incentive target) for this position in Austin is $137,000.00 to $191,500.00. Employees in this role have the potential to increase their pay up to $219,000.00, based on ongoing, demonstrated, and sustained performance in the role. Incentive plan performance above target will also earn more than the incentive target compensation amount. Similarly for Seattle, Denver, Dallas. Then a sentence: Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future. We'll keep that. Now Benefits And Perks: we have a section "Benefits And Perks Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life." We should output as list. Thus:

    Benefits

    • Medical, dental, and vision coverage
    • Paid time off
    • Employee Assistance Program
    • Wellness and travel reimbursement
    • Travel discounts
    • International Airlines Travel Agent Network (IATAN) membership
    We could also include the link? The instruction: remove application instructions; but the link to learn more about life at Expedia Group is not application instruction; it's informational. Might keep as a paragraph after list? But we can include as a

    with the link. However the instruction says preserve ALL substantive information; we should keep the link. So after list we can add a

    Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

    But we must not add extra headings. That's fine. Now About the role section: we need to include the initial paragraph about Expedia Group and Why Join Us? That's substantive. We'll put as

    .