Senior Business Development Manager, Advertising
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content accordingly.
We need to decide which sections to include based on content.
We have:
- About the role: could be the introductory description of the team and role purpose: "We create and deliver tailored marketing strategies..." and "We are looking for a Sr. Business Development Manager to drive new business..." That's about the role. So we can put that in About the role
with
. - Responsibilities: the bullet list under "In This Role, You Will". That's responsibilities. Use
- .
- Requirements: maybe the "Experience & Qualifications" (mandatory) list. That's requirements. Use
Requirements
with- .
- Qualifications: maybe "Preferred Qualifications". Use
- Own a portfolio of prospective and existing partners within an assigned territory, vertical, or account set
- Build and advance a pipeline of new business opportunities through prospecting, networking, referrals, and market intelligence
- Lead the end-to-end sales process, including discovery, solution development, proposal creation, commercial negotiation, closing, and renewal planning
- Develop tailored advertising and partnership solutions aligned to customer objectives, market conditions, and business priorities
- Build strong relationships with senior client stakeholders and influence decision-making within complex organizations
- Partner with cross-functional teams to shape effective go-to-market strategies and deliver high-quality client solutions
- Use customer, market, and revenue insights to prioritize opportunities and inform territory planning
- Maintain accurate pipeline visibility, opportunity hygiene, and sales activity tracking in CRM and related tools
- Meet or exceed revenue targets and contribute to broader team growth goals
- Share expertise, coach peers informally, and help elevate sales excellence across the organization
- 5+ years of relevant experience
- Experienced in business development, media sales, advertising sales, partnership sales, or consultative B2B selling
- Skilled at managing complex opportunities and multi-stakeholder sales cycles
- Strong communicator with the ability to present ideas clearly, influence effectively, and tailor messaging to different audiences
- Commercially minded, analytically strong, and comfortable using data to build a business case and guide decisions
- Effective at building trust with external partners and collaborating with internal stakeholders across functions
- Organized and proactive, with strong follow-through and the ability to manage multiple priorities
- Comfortable working in a fast-paced, evolving environment with ambitious revenue goals
- Bachelor’s degree or equivalent practical experience
- Significant experience in business development, strategic sales, advertising, media, travel, or digital partnerships
- Experience working with CRM tools such as Salesforce and sales collaboration tools such as Slack
- Familiarity with media, marketing, audience, or platform-based solutions
- Experience selling into enterprise or highly matrixed customer organizations
- Medical, dental, and vision coverage
- Paid time off
- Employee Assistance Program
- Wellness and travel reimbursement
- Travel discounts
- International Airlines Travel Agent Network (IATAN) membership
- Austin: total cash range (base + variable incentive target) $137,000.00 to $191,500.00; potential to increase up to $219,000.00 based on sustained performance; incentive plan performance above target earns more than target.
- Seattle: total cash range $137,000.00 to $191,500.00; potential to increase up to $219,000.00; incentive plan performance above target earns more than target.
- Denver: total cash range $127,500.00 to $178,500.00; potential to increase up to $204,000.00; incentive plan performance above target earns more than target.
- Dallas: total cash range $127,500.00 to $178,500.00; potential to increase up to $204,000.00; incentive plan performance above target earns more than target.
- Starting pay varies based on location, budget, and individual knowledge, skills, and experience; pay ranges may be modified in the future.
Qualifications
(or could be Skills). But we have both Qualifications and Skills headings allowed. We could put Preferred Qualifications under Qualifications. Or we could split: Requirements = mandatory experience, Qualifications = preferred qualifications, Skills = maybe skills list? But we have skills embedded in requirements. Could combine. Better: Use Requirements for mandatory experience & qualifications. Use Qualifications for preferred qualifications. Use Skills maybe not needed if covered. - Benefits: we have "Benefits And Perks" section. UseBenefits
with- or
. The text: "Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership." That's a list; we can make
- .
- Pay: we have pay ranges for multiple locations. We need to include Pay section only if posting states them. Yes, they have pay ranges. So we include
Pay
with maybe asummarizing ranges. Must preserve all substantive information; do not invent or summarize away detail. We need to include the ranges exactly as given. Could list each location with its range and potential max. Must not invent. So we can produce a
- with each location.
- Schedule: not mentioned; no schedule info. So we omit Schedule section.
- Also we have "Why Join Us?" and initial company description; maybe that could be part of About the role or separate? But we only have allowed headings; we could incorporate that into About the role as well.
We must not include boilerplate like Accommodation requests, About Expedia Group, Important notice, Equal Opportunity, etc.
We must not include duplicated lines.
We must not include application instructions.
We must not include cookie/navigation/legal/EEO etc.
We must not include headings with filler text.
We must output only HTML fragment.
Let's craft:
About the role
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. We are looking for a Sr. Business Development Manager to drive new business and grow strategic partner relationships within Expedia Group Advertising. In this role, you will own the full sales cycle from prospecting and opportunity development through proposal, negotiation, close, and renewal. This is a highly consultative, externally facing sales role for someone who is comfortable navigating complex organizations, identifying growth opportunities, and building trusted relationships with senior decision-makers. You will work cross-functionally with internal partners across sales, marketing, planning, insights, operations, and product teams to develop solutions that meet client goals and drive revenue growth.
But we might be duplicating. However we need to preserve all substantive information; we can combine but must not lose detail. The above includes all from the intro and role description. It's okay. Then Responsibilities:Responsibilities
Requirements
Qualifications
Benefits
Pay