Senior Brand Designer

About the Company

Cleo is on a mission to fundamentally change humanity's relationship with money — building a future where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. We are a profitable, fast-growing unicorn with over $300 million in ARR and growing over 2x year-over-year.

About the Role

We're seeking Senior Brand Designers who will help elevate our brand across every touchpoint. In this role, you'll contribute to refining and evolving our brand guidelines, ensuring they're applied consistently across 360° experiences. You bring a strong understanding of design systems and cohesive branding, paired with a passion for creative storytelling and thoughtful execution — always curious about the "Why?" behind the work. Collaboration is core to this role, as you'll work closely with other creative partners, contributing your perspective, refining ideas together, and helping shape a brand that resonates clearly and meaningfully. This is a role for someone comfortable with ambiguity, high ownership, and helping build structure as the team continues to grow.

Key Responsibilities

• Help develop and maintain brand guidelines to ensure consistency across touchpoints.
• Contribute to the evolution of the brand identity in line with our vision and values.
• Design high-quality work across digital and physical channels.
• Support typography and type design to reinforce the brand's voice.
• Collaborate with motion designers on motion and animation projects.
• Concept and execute engaging campaign design.
• Help build immersive brand worlds and experiences.
• Align UX direction with brand principles across products.
• Support product launches with cohesive systems and assets.
• Design visually compelling and functional web experiences.
• Contribute to digital editorial design and visual storytelling.

What We're Looking For

• Senior-level experience either in-house at a fast-paced, high-growth tech company, and/or studio experience from renowned agencies such as Collins, Uncommon, JKR, Pentagram (or hands-on experience at small, high-impact studios).
• Proven track record of building and maintaining trend-leading brands.
• A growth mindset with a curiosity to learn, iterate, and improve continuously.
• Comfort with ambiguity and a DIY, roll-up-your-sleeves culture, while maintaining high design standards.
• User-obsessed approach, ensuring design decisions are informed by audience needs.
• Ability to lead by example, elevating the design output of the entire team.
• Fluent in the language of product design, bridging brand and product experiences seamlessly.

Benefits

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles.
• Work at one of the fastest-growing tech startups, backed by top VC firms Balderton & EQT Ventures.
• A clear progression plan — trying new things, leading others, challenging the status quo, and owning your impact with our complete support.
• Flexibility to maintain balance and do your best work.
• Work where you work best — globally distributed team; US team works fully remotely, with virtual socials and an annual company offsite in Europe with all expenses paid.
• Company-wide performance reviews every 6 months.
• Generous pay increases for high-performing team members.
• Equity top-ups for team members getting promoted.
• 6% employer-matched pension in the UK / 401k matching in the US.
• Medical Insurance, Dental and Vision care.
• Generous Parental Leave.
• 1 month paid sabbatical after 4 years at Cleo.
• Regular socials and activities, online and in-person.
• We'll pay for your OpenAI subscription.
• Online mental health support via Spill.

Pay

United States: $78,000 - $130,000 gross annually. Other locations: Compensation will be discussed during the interview process. Final compensation will be determined based on the candidate's qualifications, skills, and previous experience.