Senior Brand Design Manager

About the role

Our client, a global CPG healthcare brand, is looking for a Senior Brand Design Manager to join their personal care team full time in NYC. This role requires you to be onsite at the company's midtown offices Monday-Thursday, working remotely on Fridays.

The Senior Brand Design Manager is a global, strategic design leader with the creativity, empathy and courage needed to lead Design for a key pillar within an enterprise business category. You are driven by the challenge of transforming a traditional CPG powerhouse into a great design-integrated, innovative, growth company. You inspire and lead people around you, dream big and push boundaries but always deliver. You have a deep experience with the discovery, development and delivery of online and offline brand experience. You thrive in the ambiguity of internal and external challenges facing us today. You are able to navigate and collaborate within a global enterprise. You need to lead design and brand projects that exceed our business objectives across 2D and 3D packaging, digital platforms, retail environments and e-commerce.

Responsibilities

• Lead design within a key pillar of the oral care category in delivering excellence in strategic brand-design experiences, with a heavy concentration in packaging design systems, execution and sustained activation for Global and Divisional brands.
• Collaborate closely with the Enterprise Marketing team and Divisions to ensure that the global design strategy aligns with the overall brand strategy and guidelines, while also adapting to local market needs.
• Drive design excellence standards with internal and external agency partners (starting with packaging and expanding to brand experience and activation).
• Champion the company's Design vision, approach, systems and guardianship.
• Lead / participate in design-centered thought leadership.
• Collaborate with cross functional business partners to develop Design Briefs and Project Planning.
• Build relationships to influence regional marketing/business leaders to elevate impact and role of design.
• Resource management across internal and external creative partners.

Required Qualifications

• Bachelor Degree in Design or related field.
• 10+ years professional experience in design; primarily within a Consumer Product Goods sector on Global brands, brand or related creative industry.

Preferred Qualifications

• Working knowledge of necessary software applications and platforms.
• Deep understanding of global brand design systems (brand equity, architecture, visual assets, guardianship).
• Able to effectively and calmly navigate organizational dynamics, remove barriers to enable success, while building relationships that position design as a strategic partner.
• Effective ability to lead and orchestrate multiple assignments at one time.
• Strong communication and influence skills across differing cultural backgrounds.
• Balances Global hard points while delivering for local relevance.
• AI workflow experience a plus.