Senior Brand & Content Lead

About the Role

The Senior Brand & Content Lead at OpenStax, a nonprofit educational initiative of Rice University, is responsible for brand strategy, editorial voice, and external content and communications across K-12 and Higher Education markets. This role involves developing and implementing multi-audience marketing strategies, governing the OpenStax brand and style guide, leading public and media relations, supporting executive messaging, and managing owned content channels such as blogs, newsletters, podcasts, and social media. The position requires cross-functional collaboration with marketing, product, design, sales, and leadership teams, as well as providing mentorship to colleagues.

Responsibilities

• Own brand strategy and governance, including enforcing the brand and style guide across all marketing materials.
• Lead public relations and communications, handling media inquiries, press releases, and executive messaging.
• Manage the editorial voice and content calendar across multiple channels and markets, ensuring consistent messaging.
• Serve as a core member of the cross-functional product marketing group, contributing to positioning, messaging, and sales collateral.
• Grow and maintain OpenStax’s owned content channels, including blogs, newsletters, podcasts, and social media.
• Collaborate with the Design Lead to ensure consistency between visual and written materials.
• Support the development of sales and marketing materials in partnership with sales and marketing teams.
• Contribute to a culture of learning, collaboration, and continuous improvement within the OpenStax team.

Requirements

• Bachelor's degree (or equivalent experience) with four or more years of experience in brand management, content strategy, communications, marketing, or public relations.
• Strong oral and written communication, leadership, strategic management, project management, and organizational skills.
• Ability to manage multiple content workstreams and editorial calendars simultaneously.
• Proficiency with standard office and content collaboration tools.
• Familiarity with responsible AI tools and strategies for content and marketing purposes.

Qualifications

• Experience developing or maintaining brand or style guidelines.
• Ability to collaborate effectively and build consensus across teams without formal authority.
• Strong editorial and brand judgment.

Preferences

• Bachelor's degree in Marketing, Communications, Journalism, Writing, or a related field.
• Eight or more years of experience in brand management, content strategy, communications, or public relations.
• Experience in nonprofit, higher education, K-12, or edtech organizations.
• Direct experience with media relations, press outreach, or executive communications.
• Familiarity with marketing automation or CRM platforms (e.g., Salesforce, Pardot).

Workplace Requirements

This is a fully remote, desk-based role requiring reliable high-speed internet and a suitable home workspace. Occasional travel is required for team meetings, conferences, and events. Working hours are on Central Standard Time.

Pay

Hiring range: $96,859 - $123,624 (exempt, salaried position).