Senior Brand Ambassador- Fresno

Duties/Responsibilities

• Develop a comprehensive understanding of the product line to effectively communicate its benefits to both dispensary staff and consumers.
• Capture high-quality video and photo content during events to enhance social media presence and engagement.
• Oversee visual merchandising and ensure proper product placement in dispensary accounts.
• Process invoices, track accruals, and prepare monthly reports for the marketing team to ensure accurate financial records.
• Monitor store traffic, collect feedback, and gather market intelligence to inform marketing strategies.
• Plan and execute events that align with brand objectives, ensuring seamless execution.
• Ensure that marketing materials, such as point-of-sale items and collateral, are available and up to date.
• Work closely with the marketing and sales teams to execute promotional requests and strategies from management.
• Partner closely with an assigned Sales Rep to support a specific region, focusing on ongoing account relationships and execution instead of one-off events.
• Partners closely with an assigned Sales Representative to support a defined target region, moving away from general event support to a consistent, strategic sales partnership.
• Lead selling power and product performance conversations with dispensary account stakeholders, demonstrating increased autonomy and ownership at the account level.
• Participate in expanded sales-related field travel and on-site dispensary visits beyond standard brand activations to support regional sales initiatives.
• Take increased responsibility for regional execution, account support, and market feedback, driving deeper impact and alignment with sales and marketing goals.

Requirements

• Strong knowledge of cannabis products, their effects, chemistry, and market trends.
• Exceptional verbal and written communication skills, with the ability to present information clearly to diverse audiences.
• Strong attention to detail and ability to manage multiple tasks and priorities in a fast-paced environment.
• Strong ability to engage with consumers and budtenders to effectively drive sales and meet marketing objectives.
• Ability to work autonomously while also being a collaborative team player, building strong relationships across departments.
• Proficiency with basic computer programs, such as Microsoft Office and Google Suite, and familiarity with social media platforms for content sharing.
• A passion for delivering outstanding customer service, with a positive attitude and enthusiasm for driving results.
• A strong work ethic, punctuality, and reliability, with a commitment to upholding brand standards.