Senior B2B Marketing Manager (SaaS/Remote)

Responsibilities

• Lead Generation & Campaigns
• Use AI tools for audience segmentation, predictive lead scoring, content personalization, and campaign optimization.
• Manage paid media, email marketing, SEO, events, and webinars with a data-driven approach.
• Leverage AI-powered platforms for campaign copywriting, A/B testing, ad creative variations, and outbound workflows.
• Use marketing automation and CRM tools integrated with AI for lead tracking, nurturing, and scoring.
• Experiment with AI analytics tools to generate insights, improve funnel performance, and support budget allocation decisions.

Qualifications

• 5+ years in B2B marketing, with 2+ focused on enterprise demand generation.
• Experience using AI tools in marketing (e.g., for content, segmentation, scoring, or automation).
• Deep understanding of the enterprise sales cycle and L&D buyer journey.
• Strong grasp of marketing automation (HubSpot, Marketo), CRM (Salesforce), and analytics platforms.
• An analytical mindset and a passion for testing, learning, and iterating.
• A self-starter who thrives in a fast-moving, high-growth environment.