Senior Associate, Outbound Marketing Strategy & Operations - Performance Marketing (Hybrid)

Responsibilities

• Develop and execute campaign testing, including ad creative, landing page, audience, and channel expansion testing.
• Manage outbound performance marketing campaigns, from planning and execution to analysis and reporting, collaborating with business analysts.
• Oversee end-to-end ad operations to launch campaigns error-free, identify opportunities for performance optimization, and implement process improvements to streamline launch procedures.
• Cook up and coordinate across internal teams, including Legal, Compliance, Brand Marketing, Customer Experience, Analytics, Data, and Technology, to execute Display ad strategies end-to-end.
• Possess a solid understanding of digital performance marketing, conversion funnel optimization, and online customer acquisition.
• Partner with creative and cross-functional teams to develop a new suite of creatives that ensure a seamless customer journey and data-backed hypotheses.
• Serve as the subject matter expert in outbound marketing, knowledgeable in various advertising platforms, campaign settings, optimization techniques, tracking/tagging infrastructure, and inventory types.
• Demonstrate a "self-starter" attitude, strong organizational skills, ownership mentality, ability to prioritize workloads, and ability to quickly learn new digital marketing and platform-specific features.
• Ability to work with high-performing teammates, as well as external and internal partners across the enterprise.

Qualifications

• Bachelor’s degree or Military experience
• At least 2 years of experience in email or display ad marketing
• At least 2 years of experience planning and implementing digital marketing strategies utilizing Google or other inbox servicing ad platforms
• At least 2 years of experience analyzing and evaluating campaign performance

Preferred Qualifications:

• At least 2 years of experience in paid media & performance marketing, managing high volume accounts and large media budgets
• At least 2 years of experience in D2C marketing
• At least 2 years of experience in project management
• At least 1 year of experience in social media or search engine marketing
• Prior financial industry or media agency experience