Senior Associate - GTM Strategy - Payments

About the Role

Unlock your potential and dive deep into market analytics and strategic product value positioning. Harness your expertise to build pivotal relationships, identify areas of improvement, increase efficiencies, and lead our products to their launch. The GTM Strategy Senior Associate in Embedded Finance will help shape and execute go-to-market strategy, translating business priorities and market opportunities into actionable growth initiatives.

Responsibilities

• Supports market and client segmentation, client targeting, and opportunity sizing to identify growth opportunities
• Supports pipeline development, pipeline analysis, and performance tracking to measure commercialization effectiveness
• Develops a strong understanding of our products and services to tailor collateral and sales enablement materials to specific markets and client needs
• Supports pricing and competitive analysis by evaluating market trends, competitor pricing strategies, and client behavior
• Applies defined regulatory testing procedures and uses discretion to resolve complex cases where product/market requirements are unclear
• Builds and maintains working relationships with stakeholders across distinct functions including Legal, Risk, Compliance Operations, and Technology
• Manages multiple initiatives simultaneously, moving between strategic problem-solving and hands-on execution in a fast-paced environment
• Supports direct client engagement and detailed data analytics to help build and ramp top of funnel pipeline opportunities in defined target markets

Qualifications

• Bachelor's degree in Business, Finance, Economics, Marketing, Engineering, or a related field
• 3+ years of experience in GTM strategy, business strategy, product strategy, consulting, sales strategy, business development, product, technology, or project management (or equivalent expertise)

Skills

• Strong analytical and problem-solving skills, with the ability to translate data and market insights into actionable recommendations
• Experience with market segmentation, client targeting, opportunity sizing, and/or pipeline analysis
• Strong written and verbal communication skills, including experience developing executive-ready presentations
• Demonstrated ability to manage multiple initiatives and work effectively across cross-functional teams
• Advanced proficiency in Microsoft Excel and PowerPoint; working proficiency in Microsoft Word
• Developing knowledge of risk management and controls, regional and local nuances, and governance requirements

Preferred Qualifications

• Experience in payments, fintech, financial services, SaaS, or other technology-enabled businesses
• Experience developing and executing go-to-market strategies, commercialization plans, or client activation campaigns
• Familiarity with CRM, pipeline management, sales analytics, and performance measurement
• Ability to identify emerging market trends, client needs, and new growth opportunities
• Comfort with AI tools and analytics tools to support deeper, faster-paced research
• Strong executive presence and ability to influence stakeholders across functions
• Comfortable operating in a fast-paced, ambiguous environment and moving between strategic thinking and hands-on execution
• Experience turning complex ideas and data into clear GTM recommendations and sales enablement materials

About Us

JPMorgan Chase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

About The Team

A part of the Commercial & Investment Bank, J.P. Morgan Payments enables organizations of all sizes to execute transactions efficiently and securely, transforming the movement of information, money, and assets. The team of experts tackles complex challenges at every stage of the payment lifecycle. And their industry-leading solutions facilitate seamless transactions across borders, industries, and platforms. Operating in over 160 countries and handling more than 120 currencies, J.P. Morgan Payments business is the largest processor of USD payments, with a daily transaction volume of $10 trillion.