(Senior/Associate) Growth Architect, United States – BCG X

About the role

Growth Architects at Boston Consulting Group are responsible for incubating growth thinking into ventures at every stage, from ideation to customer adoption. They continuously evolve growth marketing best practices and develop transformative new strategies to validate, launch, and scale ventures.

Responsibilities

• Strategize, implement, and execute go-to-market activities ensuring best-in-class customer acquisition, engagement, and retention.
• Design and redesign core marketing workflows end-to-end, identifying where agentic tools can replace or accelerate manual processes.
• Build lightweight agentic proof-of-concepts for media, measurement, and content use cases using tools like Claude, leveraging Claude Skills to execute complex tasks.
• Orchestrate agent-to-agent (a2a) marketing campaigns where autonomous AI agents collaborate to optimize media spend and content generation.
• Deploy the Model Context Protocol (MCP) to seamlessly connect marketing agents with live enterprise data sources.
• Own input on growth strategy, execution, and optimization for one of our digital businesses.
• Define, execute, analyze, and optimize A/B and multi-variant tests.
• Work with the growth team to implement market viability tests.
• Prepare growth strategy documents, frameworks, and guidelines for internal and external use.
• Convert insights into action, see the customer acquisition process through from ideation to execution.
• Define and validate core KPIs, such as cost-per metrics, retention, ROI, and LTV to drive the business.
• Be agile and iterative, and relentless in your search for the next unexploited growth opportunity.

Requirements

• 2-4+ years of professional experience in industry, consulting, or agency.
• An AI-forward mindset, with hands-on proficiency using AI tools to build proof-of-concepts for real marketing use cases.
• Super-user fluency with agentic tools across media, measurement, and content.
• A working understanding of core marketing processes end-to-end, with the instinct to redesign them around agentic workflows.
• Hands-on experience with modern agentic analytics and semantic-layer grounded tools (e.g., Mitzu, Ask Amplitude, Tableau Pulse, ThoughtSpot) rather than legacy event-tracking tools.
• Understanding of the Model Context Protocol (MCP) and how to securely expose APIs and databases to LLMs.
• Hands-on experience with paid media tools (e.g., Meta Ads Manager, Google Ads).
• A proven track record of personal success and ambitious undertakings.
• An entrepreneurial spirit to help shape our growth initiatives and company.
• The ability to think strategically and creatively: analyze, synthesize, recommend, and act.
• Previous marketing or user acquisition and growth experience with consumer-facing digital products and services.
• Expert communication, presentation, and material preparation skills.
• A passion for growth marketing and driving customer adoption.
• Familiarity with techniques such as Generative Engine Optimization (GEO), SEM, DSPs, programmatic display, and a2a interactions.
• Willingness to travel as needed.

Skills

• AI tools proficiency.
• Agentic tools proficiency (media, measurement, content).
• Advanced automation and agentic marketing platforms configuration.
• Modern agentic analytics and semantic-layer grounded tools.
• The Model Context Protocol (MCP).
• Paid media tools (Meta Ads Manager, Google Ads).

Benefits

• Comprehensive benefit program including zero-dollar health insurance premiums, dental, vision, and retirement contributions.
• Generous paid time off, including 12 holidays, 15 vacation days, and paid sick time.
• Reimbursement for gym memberships and other fitness activities.
• Elective egg freezing, surrogacy, and adoption reimbursement.
• Family benefits such as parental leave.

Pay

• First-year Base Compensation:
  • Growth Architect: $110,000 - $145,000 USD
  • Senior Growth Architect: $190,000 USD

Schedule

• Flexible work schedule with the expectation to be in the office as directed.