Senior Associate, Experience Design

Hybrid - 1 day per week onsite, 3 days remote (Tues-Thurs onsite)

About the Role

As a Senior Product Designer focused on brand & activation, you’ll lead the visual and experiential expression of NYL.com across key journeys and touchpoints. This role owns design execution and evolution within the brand & activation lane, ensuring experiences are scalable, consistent, and aligned to the NYL.com experience model (modular, intent-driven, and system-based). You are responsible for how the brand shows up across high-visibility moments and everyday experiences—ensuring consistency across campaigns, entry points, and downstream journeys. This includes identifying where patterns break and informing system-level improvements that support scalable brand expression.

You’ll take direction at the initiative level and translate it into cohesive visual systems, interaction patterns, and shipped experiences. In parallel, you’ll define reusable patterns for activation and storytelling, reducing one-off design and strengthening consistency across the ecosystem.

Responsibilities

• Lead experience across journeys for website
• Define, extend, and apply cohesive visual and interaction patterns across journeys and touchpoints
• Drive consistency and quality across experiences, ensuring alignment with brand standards
• Translate brand principles into clear, usable design patterns, modules, and experiences within defined system
• Elevate the overall quality and craft of execution across workstreams
• Define and scale reusable patterns for activation experiences, reducing one-off design and improving consistency across campaigns and touchpoints
• Support Brand Activation & Campaign Experiences
• Design high-impact campaign and activation experiences (e.g., sponsorships, launches)
• Ensure campaign work connects back into the broader .com ecosystem
• Apply reusable patterns to activation work to support scalability and consistency
• Balance storytelling, engagement, and conversion within campaign experiences
• Apply and evolve design systems
• Apply design system components, templates, and patterns across experiences, ensuring alignment with system standards
• Identify gaps in visual or interaction patterns and propose improvements in alignment with design system direction
• Inform and shape system evolution by identifying gaps in brand expression and proposing scalable patterns for inclusion
• Ensure consistent use of typography, color, spacing, and interaction standards
• Ensure brand expression scales effectively within system constraints by prioritizing reusable patterns over one-off solutions
• Deliver high-quality, production-ready work
• Ensure designs are implementation-ready and aligned with system standards
• Define key interaction details and states to support high-quality build
• Partner with Product, Engineering, and Content to ensure accurate delivery
• Execute within defined strategy and direction
• Translate initiative-level direction into cohesive visual and interaction solutions
• Manage multiple workstreams while maintaining a high bar for quality and consistency
• Identify inconsistencies or gaps across experiences and proactively address them
• Communicate design decisions, tradeoffs, and updates clearly to stakeholders and design leadership
• Stay aligned with design leadership on priorities, direction, and standards
• Escalate requirements that fall outside established system patterns
• Ensure experiences align to clear user intent (explore, evaluate, act) and contribute to a connected ecosystem, not isolated touchpoints
• Own design decisions within the brand & activation lane that align with system standards and brand principles; escalate only when cross-lane or system-level tradeoffs are required

Requirements

• Portfolio demonstrating relevant work (required with application)
• Expert understanding of human-centered design principles, interaction design, visual design, and user experience
• A bachelor's degree in a relevant field such as Design, Interaction Design, Communication Design or a related discipline (equivalent practical experience will also be considered)

Skills

• 5–8+ years of experience designing digital experiences, with strong visual and interaction design craft
• Proven experience designing brand-driven, campaign, or storytelling experiences across digital touchpoints
• Strong understanding of how brand expression scales across journeys and systems, with the ability to identify and address inconsistencies across experiences
• Ability to translate brand principles and business goals into clear, consistent design decisions, including navigating tradeoffs across teams and constraints
• Experience working within component-based design systems, balancing consistency with expressive flexibility and contributing to pattern definition
• Strong understanding of content structure and storytelling, and how it supports user intent across journeys
• Ability to take defined direction and execute with a high degree of ownership in ambiguous environments
• Strong collaboration skills across Product, Engineering, Marketing, and Content
• Ability to connect experiences across touchpoints, ensuring brand consistency across campaigns, entry points, and downstream journeys

Preferred Skills

• Experience designing across both marketing (CMS-driven) and product (application) environments
• Familiarity with analytics tools (e.g., Adobe Analytics, Google Analytics) and experimentation platforms
• Experience in financial services or other regulated industries with complex decision-making journeys
• Experience working on multi-step, high-consideration user flows that support exploration, evaluation, and decision-making
• Experience working within CMS or component-based systems balancing flexibility with consistency
• Experience in life insurance, financial services, or other highly regulated industry for complex application or servicing experiences

Communication Style

• Adaptable with the ability to bring clarity and structure to ambiguity
• Strong communication skills: Ability to leverage expert communication, presentation, and interpersonal skills with cross-functional teams, stakeholders, and executives
• Strong organization and attention to detail

Pay

Salary Range: $100,000–$143,000

Overtime eligible: Exempt

Discretionary bonus eligible: Yes

Sales bonus eligible: No

Actual base salary will be determined based on several factors including individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus and may participate in an incentive program.

Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.