Senior Associate, Cross-Channel Planning

Responsibilities

• Assists planning paid media plans and manages client budgets.
• Develops and maintains a deep knowledge of clients’ businesses over time.
• Develops paid media recommendations & POVs to clients.
• Humanizes targets through empathic audience analysis, leveraging a variety of tools and resources to paint a robust, actionable picture of priority audiences from data.
• Manages client budgets through flowcharts, media authorizations and financial trackers.
• Maintains pulse on competitive intelligence through several tools including desktop research.
• Pulls projected media plan performance (e.g. reach frequency) using proprietary and syndicated tools.
• Sends meeting recaps; updates client and internal status sheets.

Qualifications

• Graduate of a four-year college or university.
• 1-2 years of media planning experience.
• Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs.
• Comfort planning across channels and platforms.
• Readiness to take on management responsibilities.
• Understanding of key research sources.
• Some knowledge of current trends and innovations in media.
• Comfort with data, analytics and measurement.

Pay

New York: $40,000.00 - $75,000.00

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.