Senior Associate - Channel Execution

Job Summary

This role is part of Marketing Services, which enables campaigns, customer communications, and engagement through campaign management, audience management, and channel execution. Within Channel Execution, the role independently builds, configures, tests, deploys, and optimizes email communications, customer journeys, and digital experiences. It applies content personalization, templates, offers, decision logic, and channel capabilities to support business objectives. The role partners with business and technical stakeholders to translate requirements into execution-ready solutions, ensuring accurate, efficient delivery aligned with customer experience goals. The role applies channel execution, digital marketing, and marketing technology expertise to build, test, deploy, monitor, and optimize customer-facing experiences while contributing to operational excellence through process improvements, issue resolution, and the adoption of new channel capabilities.

Essential Job Functions

• Independently configure, test, deploy, monitor, and support multichannel marketing campaigns, communications, customer journeys, and digital experiences.
• Develop and maintain content, templates, messages, offers, decision logic, and other channel components in alignment with business needs, customer experience goals, and execution standards. (30%)
• Execute testing, optimization, and improvement across customer communications and digital experiences. Support test-and-learn initiatives, analyze results, identify channel opportunities, and recommend enhancements that improve customer engagement, operational efficiency, and execution quality. Troubleshoot channel, content, and delivery issues while maintaining channel health and effectiveness. (25%)
• Partner with business and technical stakeholders to understand campaign objectives, customer experience requirements, and channel capabilities. Translate business needs into execution-ready solutions, evaluate channel-specific considerations, and provide recommendations that support successful delivery of customer communications, journeys, and digital experiences. (25%)
• Apply working knowledge of channel execution platforms, marketing technologies, customer journey capabilities, content management processes, and digital marketing practices to support complex execution activities. Contribute to the implementation, testing, and adoption of new channel capabilities, features, and process improvements that enhance execution effectiveness and scalability. (10%)
• Apply established controls, governance practices, quality assurance procedures, and channel execution standards to support compliant, accurate, and risk-aware campaign delivery. Perform audits, validation activities, and issue resolution while ensuring communications and customer experiences meet business, operational, regulatory, and customer experience expectations. (10%)

Minimum Qualifications

Senior Associate (A) - Channel Execution

• High School Diploma or GED
• 2-3 years of experience supporting and executing marketing campaigns, digital marketing, customer communications, content publishing, website management, customer engagement programs, or related functions.
• 1+ years experience applying analytical and problem solving skills to manage deliverables, follow defined workflows, and support campaign or data-driven initiatives.

Senior Associate (B) - Channel Execution

• High School Diploma or GED
• 3-5 years of experience supporting and executing marketing campaigns, digital marketing, customer communications, content publishing, website management, customer engagement programs, or related functions.
• 1+ years experience using marketing technology and digital platforms to configure, publish, test, deploy, monitor, and optimize customer communications, campaigns, content, journeys, and experiences.
• Skilled in applying marketing and customer experience practices to troubleshoot execution issues and improve performance and processes.

Preferred Qualifications

• Bachelor's Degree in Marketing, Marketing Information Systems, Business, Communications, Digital Media, Information Systems, Computer Science, or a related field; or equivalent knowledge and experience.
• Experience with enterprise marketing automation, customer engagement, journey orchestration, and campaign platforms such as Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Epsilon PCM, Acoustic, or similar technologies.
• Experience delivering personalized, multichannel customer communications and digital experiences using content management, dynamic content, testing, and optimization platforms such as Adobe Experience Manager, Movable Ink, or similar technologies.
• Knowledge of HTML, CSS, XML, web technologies, content publishing, digital asset management, analytics tagging, and tracking implementation.

Skills

• Marketing Campaigns
• Campaign Execution
• Content Management
• Content Publishing
• Digital Experiences
• Email Marketing
• Digital Marketing Platforms
• Hyper Text Markup Language (HTML)
• Stakeholder Consultations

Pay

Salary Range: $63,200.00 - $101,100.00

Full Salary Range For Position:

• California: $72,700.00 - $126,400.00
• Colorado: $63,200.00 - $111,200.00
• New York: $69,500.00 - $126,400.00
• Washington: $69,500.00 - $116,300.00
• Maryland: $69,500.00 - $111,200.00
• Washington DC: $72,700.00 - $116,300.00
• Illinois: $63,200.00 - $111,200.00
• New Jersey: $72,700.00 - $116,300.00
• Vermont: $63,200.00 - $101,100.00
• Ohio: $63,200.00 - $101,100.00
• Maine: $63,200.00 - $101,100.00
• Connecticut: $69,500.00 - $111,200.00
• Virginia: $63,200.00 - $101,100.00

The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills.

You will be eligible for an annual incentive bonus based on individual and company performance.

Benefits

• Medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26. New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period).
• Six weeks of 100% paid parental leave for eligible parents available after a 180-day waiting period.
• Immediate enrollment in 401(k) plan.
• 11 paid holidays annually.
• Flexible Time Off (FTO) program with manager approval.
• 80 hours of Paid Sick and Safe Time ("PSST") upon hire and at the beginning of each subsequent calendar year (except Illinois associates receive 40 hours Illinois PSST and 40 hours Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year; Illinois Paid Leave must be used before FTO).
• Ability to purchase company stock during offering periods in June and December.

Schedule

• Reports To: Associate Manager and above
• Direct Reports: 0
• Work Environment: Normal office environment (Remote or Hybrid), 3 to 4 days per month required in office if within 60 miles of a posted Bread Financial location.
• Travel: Ability to travel up to 5% quarterly