Senior Associate - Card Direct Marketing (Hybrid)

Overview

The Senior Associate - Card Direct Marketing (Hybrid) role at Capital One supports marketing efforts for the Upmarket consumer segment, focusing on acquiring new customers through Direct Mail marketing. Key responsibilities include leading campaign development and execution, collaborating with cross-functional teams, and influencing decision-makers with data-driven recommendations.

Responsibilities

• Lead development and execution of ongoing mail acquisition campaigns and testing initiatives for the Upmarket segment
• Serve as key liaison and collaborate with cross-functional teams including Marketing & Analysis, Creative, Operations/Production, Legal, etc.
• Collaborate with analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/test strategies
• Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact
• Influence internal decision makers with formal recommendations and informal networking through excellent communication
• Work proactively in an agile environment and identify when to work outside the process in whitespace

Qualifications

• An entrepreneurial spirit, initiative, leadership, creativity, balance of proactivity and reactivity, and a drive for results
• Experience leading and managing creative processes, working with creative teams and agencies, and writing effective creative briefs
• Ability to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
• Multi-Channel marketing and direct response experience, including direct mail and digital
• A passion for leveraging data, metrics, and insights to drive results and learnings
• A curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing
• Highly effective communication skills with outstanding writing, editing, and presentation abilities
• Strong working knowledge of Google Suite (Sheets, Docs and Slides)

Basic Qualifications

• Bachelor’s degree or military experience
• At least 2 years of experience in multi-channel marketing with data-driven direct response, including direct mail
• At least 2 years of experience in planning, execution, and analysis of marketing programs
• At least 2 years of experience managing creative processes and working with creative teams

Preferred Qualifications

• Experience working with cross-functional teams in a matrixed environment
• Experience in financial services marketing