Senior Associate - Card Direct Marketing (Hybrid)

Overview

Senior Associate - Card Direct Marketing (Hybrid)

Responsibilities

• Lead development and execution of ongoing mail acquisition campaigns and testing initiatives for the Upmarket segment
• Serve as key liaison for and collaborate with cross-functional teams including partners from: Marketing & Analysis (P&L owners), Creative, Operations/Production, Legal etc.
• Collaborate with analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/ testing strategies
• Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact
• Influence internal decision makers with formal recommendations and informal networking through excellent communication
• Work proactively in an agile environment and identify when to work outside the process in whitespace

Qualifications

• An entrepreneurial spirit, initiative, leadership, creativity, balance of proactivity and reactivity, and a drive for results
• Experience leading and managing creative processes, working with creative teams and agencies, and writing effective creative briefs
• Ability to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
• Multi-Channel marketing and direct response experience, including direct mail and digital
• A passion for leveraging data, metrics, and insights to drive results and learnings
• A curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing
• Highly effective communication skills with outstanding writing, editing, and presentation abilities
• Strong working knowledge of Google Suite (Sheets, Docs and Slides)

Basic Qualifications

• Bachelor’s degree or military experience
• At least 2 years of experience in multi-channel marketing with data-driven direct response, including direct mail
• At least 2 years of experience in planning, execution, and analysis of marketing programs
• At least 2 years of experience managing creative processes and working with creative teams

Preferred Qualifications

• Experience working with cross-functional teams in a matrixed environment
• Experience in financial services marketing